Co-Founder
Current- In 2013, just after finishing my undergraduate education, with no experience in the food & beverage industry or distribution, I decided to start Distribuidora Excelon. I took this decision as I saw a lack of.
- Introduce more than 100 food and beverage products despite the challenges of Costa Rican bureaucracy
- Created a growth plan that allowed the company to increase sales year by year, with an 80% growth in sales during the 2018 fiscal year
- As part of the growth plan, I created business relationships with more than 200 customers in Costa Rica, focusing on a geographical strategy of expansion in tourist destinations and affluent areas
- I established a business relationship with the most prestigious retail chains in Costa Rica, which represented a challenge since requirements are high, service standards very strict and necessary marketing support very.
- Manage international and local logistics