Fran Glean Email & Phone Number

Needham, Massachusetts, US

Needham, Massachusetts, US

Chertsey, Surrey, GB

• Data solutions lead for Samsung UK's digital marketing and D2C website, responsible for iterating and expanding the marketing stack and analytics solutions, as well as direction of the division's martech strategy.Key.
• Media Measurement - Overhauling the division's attribution strategy in light of deprecation of third party cookies, executing a number of incrementality studies, refocusing investment planning around marketing-mix.
• Data Architecture - Migrating all divisional reporting to GCP, including moving to BigQuery as our data warehouse, Looker as our business intelligence platform, and automating pipelines with Cloud Functions.
• Analytics - Owning the backlog for ongoing BI development work, including a full audit of the website data layer, implementing Google Analytics 4, creation of new data models and standardising experimentation processes.

London, GB

• Lead analyst for Vodafone UK's digital media, responsible for measurement strategy and all related solutions:
• Tracking Framework - Creation and standardisation of varying marketing measurement protocols, including naming conventions, measurement frameworks and tagging requirements.
• Media Attribution - Implementation and management of Neustar, a multi-touch attribution solution, which ingests all Vodafone UK digital media touchpoints, outputting results at a daily cadence.
• Business Intelligence - Implementation and management of Datorama, a cross-channel reporting platform (and unified data model), with both self-serve and bespoke dashboards. Stakeholders ranging from channel executives.
• Conversion Rate Optimisation - Defined the optimisation roadmap for the Vodafone UK homepage, and led its execution. Covered traditional A/B testing as well as automated personalisation.
• Media Analysis - Using outcomes from all of the above, carrying out numerous analysis and transformation projects pertaining to media efficiency gains, automation via machine learning, audience personalisation and.

London, GB

• Analyst for Vodafone's upsell/cross-sell squads. Working agile, focused on measurement and optimisation of the" My Vodafone" app and related ecommerce journeys/CRM comms:
• Analytics Architecture - Considerable auditing of the organisation data layer, TMS and ageing Adobe Analytics configuration, resulting in a total restructure to make the platform user-friendly, make analysis easier and.
• Behavioural Analysis - Extensive use of Adobe Analytics, database information queried with SQL, and collaboration with UX and other qualitative data teams to build hypotheses for CRO.
• Conversion Rate Optimisation - Creation and execution of the testing backlog for the company's app, using Adobe Target

London, GB

• Analyst for the digital marketing/experience teams, as well as owner of tagging and analytics architecture during and after the organisation's digital transformation.
• Tag Management - The website's data layer was completely restructured prior to a migration of the TMS & web analytics software - I managed the legacy Google Tag Manager implementation, led the QA of the new data layer.
• Data Architecture - Expansion of the organisation’s PowerBI reporting suite, primarily using SQL, web analytics and digital marketing data to unify digital and offline. Lead a variety of improvements to the Adobe.
• Analysis - Audits, projects and investigations, using Adobe Analytics and numerous digital marketing platforms - outcomes include informing media creative strategy, restructuring website journeys and defining a digital.
• Data Culture - Spearheaded testing initiatives across digital marketing. Bolstered analytics literacy through continual training and devolution (especially extensive self-serve)

London, GB

A joint role - responsible for increasing organic search traffic/promoting SEO best practice, as well as providing more general web analytics reporting & CRO work.

Norwich, England, GB

Digital media lead, managing the charity's social media, paid search campaigns & email comms. Owned web analytics, and project managed a ground-up development project for an online counselling directory.

Norwich, Norfolk, GB

Agency internship, involving the creation, management and optimisation of clients' digital ad campaigns. Also executed tag management and CRO projects.

Waltham, Massachusetts, US

Evaluation of search engine results for quality and relevance to train Google's machine learning models.