Ewa Bugajska Email & Phone Number

• Key contributions:
• Collaborated with the Growth product team on a series of A/B tests (idea prioritization, experiment design, analysis, recommendations), successfully increasing the activation rate.
• Conducted a customer segmentation analysis which informed the Ideal Customer Profile and brand communication strategy.
• Ran a series of cohort analyses and user journey analysis to understand high-value user and workspace growth.
• Developed tools to uncover valuable acquisition sources and measure marketing effectiveness.
• Created a framework and toolset for measuring product usage on a customer level, enabling the Go-to-Market team to create personalized, insightful communication with customers.

Kraków, Woj. Małopolskie, Polska

• Launched and led the Analytics CoE - a unit focused on ensuring high quality of data analytics practice across the whole organization and playing a key role in hiring and supporting professional development of all Data.
• Scaled the Data Analytics organization from 5 to 20+ remarkable Data Analysts within 18 months by introducing and leading standardized recruitment, onboarding, leveling processes, and by running professional.
• Completed the Universal Analytics - GA4 migration in cooperation with external vendor (10+ websites, migrating hundreds of tags in Google Tag Manager, introducing processes and standards for effective and high-quality.
• Led the development and implementation of an engagement measurement framework across both Web and Mobile platforms. This framework was adopted by product teams to measure and improve user experience and revenue.

Kraków, woj. Małopolskie, Polska

• Key achievement:
• From 2017 to 2019 at Brainly, I worked as a data analyst embedded in monetization product teams. I supported the implementation of subscription-based strategies that significantly grew the subscriber base and secured a.
• Defined and implemented the monetization funnel measurement setup.
• Designed an experimentation framework with key and guardrail metrics.
• Built an automated experiment reporting setup for faster insight generation.
• Conducted strategic analyses for the monetization funnel, providing optimization recommendations after each experiment.

Kraków, woj. Małopolskie, Polska

• Achievements:
• As a member of various product teams, I helped design and evaluated 100+ A/B and MVT tests on Web and Mobile Apps, and provided recommendations which helped grow the user base and their engagement and retention.
• I was the key Data person on the product team that built foundations for subscription-based monetization at Brainly.
• Led the implementation of analytics tools into Brainly's products (Google Tag Manager, Google Analytics 360).

Kraków, Woj. Małopolskie, Polska

Built the curriculum and delivered series of lectures and workshops for Design and UX students (1 full semester).

Kraków, woj. Małopolskie, Polska

• Responsibilities:
• Providing recommendations for product development teams based on strategic analysis of Grupa Interia services
• Conducting survey-based research among Grupa Interia users (conceptualization based on business requirements, building complex surveys using internal and 3rd party tools)
• Audience segmentation project. The goal of the project was to define comprehensive set of Grupa Interia’s users segments in order to adjust marketing communication and content recommendation system

Master'S Degree, Sociology

Specialty: Social Research and Data Science

Bachelor'S Degree, Sociology