Francesca Cella Email & Phone Number

Milano

As Senior Brand Media Manager I'm responsible of all paid advertising and media for the brand Red Bull. This involves:# Strategic advertising planning: plan, develop and execute country-specific advertising plans, incorporating international and local insights and ensure optimal integration of TV, CTV, WebTV, social media, and OOH solutions.# Campaign Execution: activate best-in-class campaigns that align with the brand's identity and guidelines and uphold the brand's appearance through meticulous execution of advertising strategies.# Agency Management: lead and manage the Media & Advertising agencies to ensure seamless workflows and negotiate effectively with publishing groups to maximize campaign impact.# Budget ownership: manage the Paid Advertising & Media budget efficiently to optimize strategies, control expenses, and maximize ROI within the yearly budget allocation.# Innovation: proactively seek and capitalize on new opportunities in emerging media platforms to deliver innovative and impactful campaigns that resonate with the target audience.# Collaboration and Knowledge Sharing: collaborate closely with the Brand Team, country Brand and Media Managers, and International HQ Specialists and share learnings, best practices, and insights to ensure alignment and continuous improvement in media strategies.

Milano, Lombardia, Italia

As AlphaTauri Marketing Manager I'm directly responsible for the implementation and execution of marketing and brand activations, as well as developing, managing, and executing the business planning of AlphaTauri in IT & SP.#Drive brand growth while managing a successful implementation and roll-out of the Global AlphaTauri strategy and business in IT & SP together with the country organization and AlphaTauri/Global Consumer Products. Leading and coordinating a local based PR agency by activating the brand with PR-driven paid media invests, influencer marketing and selected product seeding. Leverage and supporting local events with global relevance in close alignment with Marketing HQ such as Pitti Uomo in Florence.#General Management: Develops, implements and keeps track of the annual business plan. Prepares together with the Head of Country Marketing the annual plan and marketing budget.#Marketing Synergies: Establishes a coordinated, strong and sustainable marketing strategy by an efficient utilization of all relevant Red Bull assets (events, on premise, athletes, artists and communication). Especially using the motorsports teams and athletes to create synergies and drive awareness for the AlphaTauri brand.#Motorsports: Coordinates daily business and shares relevant updates with the Italian based F1 team Scuderia AlphaTauri and develops seasonal activation plans (F1 driver outfits, content creation, selected race activations, general support with logistics) as well as keeping track of all activations planned in cooperation with the HQ motorsport entity.#People and Knowledge Management: Builds, monitors and develops the business roll-out of AlphaTauri in IT & SP, especially supporting all Italian and Spanish wholesale accounts with trade marketing concepts, online and offline activations, and be the main contact person in all things marketing. Supports and holds a close partnership with regional sales management team.

Milano, Italia

As Brand Marketing Specialist I work on understanding and gathering consumer insights and market research, along with punctual sell-out analysis, specifically what drives TOM awareness, brand salience and sales data. I work closely with the Head of Brand to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives whilst ensuring the brand is portrayed in the right way. My main tasks include:• Consumer insight and market research: turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. Devise, implement, and collect data through T&A and other suggested researches. • Advertising and creative: create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions. • Brand Management: lead and contribute the “brand part” of projects of marketing peers as well as on/off premise and trade marketing. • Consumer activation: translate consumer insights into actionable consumer activation campaigns. Ensures successful execution of all event and/or product related consumer activation in strong collaboration with field marketing, culture, on/off premise and sport marketing teams. • Occasion campaigns: create, plan and develop 360° Occasions campaign, from the briefing of the creatives locally developed, to media briefs and plans, involvement of key stakeholders and partners. • General management: support the Head of Brand and the Marketing Manager to develop and implement the annual business plan, delivering the brand part of the business plan.

Vimercate

My main task is to ensure the perfect execution of consumer & shopper activations within Southern Europe cluster, with main focus on POS materials management and BTL activities; and to provide operational support for the delivery of the Cluster commercial Activation plans and category initiatives for Pringles business. The Activation plans will come either from central business unit ideas on the masterplan or from Cluster specific ideas.- Contribute to the Cluster commercial activation plans in the most effective way to maximise business impact- Drive Cluster deployment & execution of central toolboxes in the market- Develop plans on local amplification & local magic and execute them- Manage local and central POS materials for the market, working with and supporting the POS Design Manager- Run key Below the Line components (events, sampling, consumer promotions, packaging)- Acts as a main contact with the central Activation team receiving information on toolboxes and supply of materials and providing specific Cluster execution progress to ensure full alignment and on time delivery- Manages any local agency external resource usage and negotiates costs across activation projects to ensure best return and use of resource

Genova

Responsability of 90 point of sales, with objectives of: - Increase sales; - Negotiation of off-shelf displays; - Negotiation of in-store local activities; - Monitoring of main KPIs (assortment share, shelf share, off-shelf display share); - Activation of Category initiatives; - Development of co-marketing activities; - Orders collection; - Competitors monitoring; - Sell-out and trend analysis for my area.

Vimercate

Ad interim Brand manager of the Wholesome Snacks business for the Southern European cluster (Italy, Spain and Portugal), with objective of:- Sell-in and sell-out analysis; - Monitoring of the market and the competitors; - Portfolio strategy and innovation; - Development of Marketing initiatives and Media campaigns; - Packaging development.I was also appointed SE Packaging champion and contributed to the design of the new Packaging strategy and process for the EMEA region.

Vimercate (Mb)

Support to Kellogg's sweet snacks and Pringles brand managers. - Continuous analysis of Kellogg brands, of the competitors and the main market trends;- Support to the definition of marketing plans; - Conception, planning and esecution of BTL local activities;- Packaging and POS materials development; - Consumer promotion management;- Fine-tuning of media plans (local adjustment of tv copies) and digital campaigns;- Daily interaction with Geneva team and other functions in the Italian office (finance, sales, nutrition, supply chain, and legal).

Milan

Being responsible of the website content and images for Vogue Gioiello:- Writing articles for the "News" section- Uploading the magazine content on the website using InDesign and the open source program Umbraco- Creating image galleries.- Liaise with the PRs of the brands featured on the magazine.

Milano, Italia

For the magazine L'Uomo Vogue I had the objectives of:- Images research- Uploading magazine content on the website using the open source program Umbraco- Writing articles for the "News" and "Latest on Fashion" sections of the website- Liaise with the PRs of the brands featured on the magazine.

Milan

- Executing and supervising orders through the operating systems GM3 and ePad.- Planning and selecting a wide range of products to be sold in all Rinascente stores in Italy and abroad, considering customers' demand, market trends, store policies and financial budgets.- Attend the buying at the showrooms.- Organization of the seasonal and continuous technical stocks.- Assortment management - Regularly reviewing performance indicators such as sales, sell-through, margins and revenues.- Keeping up with the current and future market trends, and reacting to consumer buying patterns.

Master'S Degree, Master In Marketing, Digital Communication And Sales Management

Post-Graduate Certificate, Fashion And Design

- Fashion and Design - Publishing - Marketing - Sales Management

Bachelor'S Degree, Foreign Languages And Literatures, General

Maturità Linguistica

Semester Abroad Program