Francesca Rees Email & Phone Number

Newport, United Kingdom

Newport, United Kingdom

• Responsibility for preparing and producing complex ad-hoc analysis for both internal and external stakeholders including both trend and root cause analysis; ensuring findings are clearly indicated and recommendations areas of further investigation are highlighted • Particular interest and focus on analytics within a Marketing context being a SME within this area• Responsibility for peer reviewing work of other team members; ensuring both the methodology and output is clear and analytically sound • Ability to run daily reports and ensuring these are distributed to relevant stakeholders in a timely manner whilst taking a proactive role in notifying relevant persons of trends or issues as appropriate • Taking ownership and responsibility for ensuring data governance procedures are adhered to when producing work and being actively aware of TCF (Treating Customers Fairly) and FCA principles

Newport, United Kingdom

• Responsible for determining the success of marketing campaigns and the overall marketing strategy by using both qualitative and quantitative analysis methods• Understanding and utilising web analytics data and market research data in order to combine customer views and commercials to come up with a rounded analysis of marketing communications • Improving forecasting techniques and helping the marketing team improve forecast accuracy• Being a centre of analytical expertise within the marketing team and having the ability to recommend new analytical techniques in order to improve the effectiveness of marketing campaigns • Responsibility for presenting and explaining the implications of analysis to the marketing teams and the agencies• Working with different marketing teams to have a good understanding of different channels and how they work

Newport, United Kingdom

• Responsible for creating and managing logic test plans and processes testing all elements including logic and deployment of models for the Customer Marketing team• Responsible for the design and delivery of email forecasting model • Assisting with the implementation and delivery of the strategic plan for customer decisioning to ensure we are targeting the right customers with the right sales message, offer and creative at the right time to maximize sales• Working with Customer Marketing, Insight, the Web team and IT to ensure a consistent end to end customer experience across all products and channels• Specifying and building relevant reporting required to track performance of decision logic and continuously improve results

Newport, United Kingdom

• Responsible for delivering ad-hoc insight to support various departments across the business including Marketing, PR and Business Development• Basic experience of modelling through the production of a customer behavioural value segmentation model• Input into financial forecasting models to make sound predictions on company performance • Maintaining the live Gocompare.com reporting suite, ensuring SLAs with business stakeholders are met, processes are followed and checks are undertaken, delivering enhancements as required• Identifying business opportunities via the reporting and root cause analysis produced, providing clear, objective recommendations as required• Understanding the activity and KPI of various business areas and working closely with other teams to ensure integrity of business deliverables• Frequently working to tight deadlines (e.g. when producing insight for timely press releases or Exec meetings whilst managing stakeholder expectations• Presenting analytical findings and recommendations to various departments across the business.• Supporting the development of junior members of the Insight team• Working with external companies such as eBenchmarkers and Consumer Intelligence to produce competitor reporting and insight• Delivering reports in line with internal governance and process, in an auditable manner; ensuring the regulatory requirements of all statutory bodies are met• In depth knowledge of email campaign construct and associated analysis

Bridgend

• Responsible for collating and analysing police data in order to illustrate crime hotspots and forecast offence patterns for volume crime types• Producing problem profiles in order to determine tactical options with the desired outcome of reducing crime and increasing detection rates• Making recommendations with regard to the best ways to tackle problems based on identifying best practice initiatives used at local levels and identify resources required to deal with demands place upon the South Wales Police force • Responsible for providing analysis which effectively determines the deployment of Territorial Support Teams

Cardiff, United Kingdom

• Collating and analysing large quantities of data from various sources in order to produce reports for the Cardiff Safer Capital Partnership including various partnership strategic groups such as the Violent Crime Board, the Anti-Social Behaviour Team and the Licensing Department• Utilising data provided by other agencies such as various council groups, the Fire Department and the A&E Department at The University Hospital of Wales for inclusion in my reports where the core data was derived from police databases• Collating information using various data mining tools and performing analysis on this data in order to illustrate crime and anti-social behaviour trends (temporal and geographical) to produce various analytical products• Mentoring and supporting the Partnership Researcher within the team

Newport, United Kingdom

• Responsible for collating and organising data to be used by the analyst in the production of problem profiles as well as other tactical and strategic documents• Low level analysis of crime patterns and the production of a daily summary used by officers in daily tasking. • Production of event timelines for various series of linked events

Master'S Degree, Forensic Linguistics, Distinction

Bachelor'S Degree, English Language Studies, 2:1