Francesca Invernizzi Email & Phone Number

Marbella, An, Es

Andalusia, Spain

Stockholm, Sweden

- Lead the end-to-end design process for patients-facing products: the native apps (iOS and Android) with 1.5M active users and the website with 60k unique visitors per month. Conversion by design on the website increased by 40% in number of app downloads.- Ideate, design, and deliver new digital solutions from user flows, use cases, and wireframes till pixel-perfect artefacts within an Agile framework.- Test features and provide continuous feedback during development to ensure alignment and consistency in the design, interaction, and implementation.- Lead the creation, design, maintenance, and implementation of the new Design System.- PO/PM role for specific design initiatives: identify UX and business opportunities through user research, writing product requirements, and overcoming industry regulations.- Incorporating data-driven learnings into the decision process to improve customer experience, and provide business value. Monitoring event tracking and collaborating for setting A/B tests.- Service design to optimize the end-to-end customer experience across multiple touchpoints and channels (digital and physical) resulting in an increase of +11% in revenues since mid of 2023.- Influence and contribute to product business strategy and roadmap.

Stockholm, Sweden

Web-based products. Main responsibilities/focus on UX and UI/visual design for new websites, SaaS platforms solutions, and designing, structuring, and scaling Design Systems with a focus on accessibility. Close collaboration with engineering teams within an Agile framework.Main Clients: Zington AB, Bromma Sjukhus, The Loop, Sweco, CGI, Atrium Ljungberg

Stockholm, Sweden

// Full-time ConsultantResponsible for the design of different features. UX/UI design for the digital experience of the premium range of connected products with touchscreen interfaces (HMI). Close collaboration with engineering teams applying Agile methodologies.The project had the scope to define future food experiences for the new range of smart and connected ovens. Merging digital and physical, the new user experience will elevate the overall uses and possibilities for smart home appliances. Working with agile methodology to ensure focus on real users with different sprints and user tests. A big focus also on visual design and GUI to ensure an intuitive, personalised and sustainable user experience.

Stockholm, Sweden

// Full-time ConsultantThe project had the scope to ideate new digital touchpoints to expand the brand's core business. A deep trend and market research was conducted as a starting point. The workflow was organized with workshops, weekly sprints, and reviews with the client to follow a lean approach. The final delivery was a wide presentation where all the concepts were visually illustrated and explained in detail. All the ideas were connected to the existing Arla ecosystem and to the new brand strategy in order to open new revenue streams and enhance consumer awareness.

Stockholm, Sweden

HCD/Design Thinking framework, design research, journey mapping, personas, ideation, user testing/validation, user flows and wireframes, IA, design system, GUI&UI, digital product strategy, interaction design and transitions (Adobe XD), prototyping and lean product delivery.

Stockholm, Sweden

Responsible for the jersey collection of around 500 products/year, and Knitwear and Loungewear assortments.Planning the assortment, together with the product manager, with a Boston matrix and following up on sales. Conducting trends, competitors, and material research, designing styles from sketches to technical artworks, and attending fittings to ensure the best result. Responsible for developing and leading a design assistant. Traveling to production offices, visiting suppliers and having inspiration trips.

Stockholm, Sweden

User research, visual brand language, UX design for web app and iOS/Android, GUI & UI design for mobile/tablet/desktop, analytics & learning with design iterations.

Stockholm,Sweden

Founder, fashion designer, product development, branding, UX/UI website, art director, graphic designer.

Stockholm, Sweden

Indiska Magasinet AB: fashion and print designer consultantOdd Molly: print designer freelance

Stockholm, Sweden

Art direction, image editing/retouching, graphic design, UX/UI, photography, digital marketing strategy, branding on social platforms.Main clients:Fiat Group Nordic · Falcon Beer · Arla Keso · Gammel Dansk · Comviq Tele2

Milano, Italy

Consultancy Studio - (former Dteam)Branding, graphic design and illustrations, creative research, UX/UI, websites and e-com.Main Clients:Woolrich Pennrich · Sundek · Vintage55 · Coin Group · Marcelo Burlon · Off-White

Varese, Italy

Consultancy StudioCreative product research/trends, design and develop embroideries and prints, tech packs, quality assessment, detailed hand sketches, branding and graphic designMain Clients: Della Ciana Cashmere · Colmar Original · Napapijri · Braccialini

Lisbon, Portugal

Trend research, hand sketches, embroideries and prints, assisting the creative director, designing catwalk styles and supporting the atelier activities.Ready-to-wear atelier and custom made productsInternship and Freelance Collaboration

Changzhou, Cina

Designing sportswear and swimwear products for the Chinese market.Freelance Collaboration

Milano, Italy

During my academic years, I worked part-time as a user researcher for Eurisko (now GFK).I have been conducting several user interviews on the Italian market, aimed at gaining customer insights and evaluating the customer experience for a variety of products and services for leading brands.

Intensive Course, Ux And Digital Product Design

Online Course, Fashion And Sustainability. Understanding Luxury Fashion In A Changing World.

Postgraduate Certificate, Woman Pattern Maker

Bachelor And Master Of Science, Design, 110 Cum Laude/110

Erasmus Exchange Program, Fashion Design

Education record