Francesco Devivo Email & Phone Number

Barcellona, Catalogna, Spagna

• Implement optimization solutions: build campaigns for high value advertising customers;• Create Keyword packs, bids and budget suggestions;• Gather and analyze data at account level and campaign level;• Create reports to support or aid the optimization strategies;• Use optimization techniques and work on optimization aligned to customers' goals across Google Search Network (GSN), Google Display Network (GDN) and YouTube;• Identify general growth in large accounts and supporting sales teams seize opportunities and drive conversations with agencies and clients;• Maintain a thorough understanding of departmental process and policies;• Provide excellent customer service to Account Leads;• Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement

Lisbona, Lisbona, Portogallo

Analysis, organization and definition of the best metrics for the generation of Google Ads Campaign, via Salesforce, for high end Advertisers.

Lisbona, Lisbona, Portogallo

I guide Advertisers in the process of creation, management and optimization of their Ad Campaigns on Facebook, so that they can maximize their ROI and ROAS.

Venice Area, Italy

Complete management of the structure: from welcoming guests, to staff management (including intern’s training). I am also in charge of dealing with all of our commercial partners and commercial providers.

Venice Area, Italy

I worked in the front office welcoming the guests, managing registrationsand reservations via web and terminal.

Venice Area, Italy

I created the brand (naming, logo etc.) for Ca' Leon D'Oro Hotel, located inCampo San Bartolomeo (San Marco). I also worked as consultant for theirstationery, social media promotion and Tripadvisor management.

Venezia, Italia

I have provided back-office support to the Ingest Coordinator at theInternational Film Festival of Venice. My duties were: database compiling,supervising quality checks of films/DCP before projections, coordinationactivity between film studios delegations and the technical department ofBiennale.

Milan Area, Italy

I worked in the digital marketing area of this ad agency, developing projectsin digital communication and supporting its customers in elaborating newadvertising and marketing strategies: websites, digital and mobile marketing,social media, online branding, digital television, database marketing andmeasurements through e-mail management.

Milan Area, Italy

I analyzed how the equity level of 40 world’s nations was perceived, by thespecific target of the Italian youngsters, through the usage of tools typicallyused for brand analysis such as the BAV (Brand Asset Valuator) and the 4C's(Cross Cultural Consumer Characterization).

Venice Area, Italy

I coordinated the relations between the Automobile Club of Venice and theEdelman Print Agency s.p.a., for the event “Penso e mi diverto” sponsored by DIAGEO Italy. Ipersonally took care, of reporting the local and national press reviews, aswell as of the media in general. I also contributed to the development of thegraphic logo of the event, in collaboration with Max Communications(official design company for the Italian Dance Clubs Trade Union and for theItalian Public Concerns Federation).

Brand Manager

Activities and Societies: Brand economics Brand management Business strategy ang policy Marketing Corporate identity Semiotics Sociology.

Dottore, Scienze Giuridiche