Francisco Teixeira Email & Phone Number

Porto Area, Portugal

Porto

Marketing & Communication Management- Responsible for Marketing and Communication Management in partnership with company managers (competition analysis, positioning, Marketing mix, Vision and Mission, among other issues), including brand presentation to the Market and the Media, and creation of communication material and events.Customer Experience (CX)- Employee guidance and management sensibilization of the importance of Customer Experience beneficts.- Development of the… Show more Marketing & Communication Management- Responsible for Marketing and Communication Management in partnership with company managers (competition analysis, positioning, Marketing mix, Vision and Mission, among other issues), including brand presentation to the Market and the Media, and creation of communication material and events.Customer Experience (CX)- Employee guidance and management sensibilization of the importance of Customer Experience beneficts.- Development of the Customer Experience strategy in the company for the entire project, as well as its design following company values and objectives- Responsable for teamwork activities, using tools like Customer Journey Maps, Buyer Personas, Design Thinking, Customer service, Flowcharts, Customer feedback and others alike.Branding Strategy- Co-development of the brand structure / Brand Wheel (Brand DNA, its values, emotional and social benefits, competitive advantages and value proposition...)Influencer Marketing- Elaboration of Influencer Marketing procedures in the company, and contact with several automotive influencers. Design of Referral Marketing Procedures, including Brand Ambassador Program DevelopmentSocial media / Company Website- Co-management of the company's social networks, company website and blog, including activities like content creation, publishing, advertising (ads)...- Use of social media to get VOC (Voice of the Customer) insights to continuously improve brand communication. And many others activities. Show less

Porto Area, Portugal

Gestão de Marketing & Comunicação na marca portuguesa de automóveis desportivos AdamastorSaiba mais em:www.adamastor.com.pt

Porto E Região, Portugal

Consultoria e formação em consumer behavior e Psicologia do Marketing

As a planner I'm always searching: the new idea, the new business model, the new trend. Always involved by expertise on Consumer Behavior theory and practice. It's great!

No, I'm not looking for new opportunities. I'm giving them. If you manage a company or institution in the Marketing / Advertising / Market Intelligence area, I'll be glad to show you how I can help

Responsible for qualitative projects and partially responsible for quantitative projects (questionnaire construction, client’s management, quotes, fieldwork organization and training, supervision in the fieldwork or at the office…).Regarding qualitative projects, I’m responsible for them from the beginning (new business, quotes and values, client management, guides and screeners construction, moderation of groups or interviews…) till the end (making final reports and present them to top… Show more Responsible for qualitative projects and partially responsible for quantitative projects (questionnaire construction, client’s management, quotes, fieldwork organization and training, supervision in the fieldwork or at the office…).Regarding qualitative projects, I’m responsible for them from the beginning (new business, quotes and values, client management, guides and screeners construction, moderation of groups or interviews…) till the end (making final reports and present them to top management at clients facilities). I have experience in all the major Market Research processes including “secondary” tasks like recruitment or even as an interviewer, for example. I have also experience working outside the country. Show less

Learning about market research secrets: how to plan, execute, analyse and present insights

Brands / shops auditor. Still worked in ADA and Mercúrio Studies; beverage recollection for chemical analysis; management of sell and buy information from shops/ great stores.