Francis File

Francis File Email and Phone Number

General Manager Procurement @ Cello
Auckland, NZ
Francis File's Location
Auckland, Auckland, New Zealand, New Zealand
Francis File's Contact Details
About Francis File

Performance-driven, highly organized, and energetic Senior Executive with over 30 years of global experience in Sales, Strategy, Product, Marketing, and New Business Development in Technology, Telco, IT and Consumer Electronics sectors. Have a significant track record of breakthrough initiatives to drive growth and develop new business opportunities. Adept at building high performance leaders, teams and culture, driving development, revenue growth, and margin uplift with vision of growth and improvement. Able to build and maintain relationships, and proactively manage financial performance across diverse teams. The focus of my role right now is to sell IT and Collaboration solutions to our Enterprise and Government customers using an Innovation Lab which I designed and built to shorten the sales cycle time.Experienced in Business Development and leading cross functional teams. Multinational company experience, Business exposure on the ground in Europe, Asia including China, India, Malaysia, Singapore, Australia and New ZealandSpecialties: Sales Team Management, Key Account Management, Buying, Consumer Electronics, IT Channel Management, Marketing, Mentoring Category Managers,Technology Salespeople and e-Commerce specialists

Francis File's Current Company Details
Cello

Cello

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General Manager Procurement
Auckland, NZ
Website:
cello.co.nz
Employees:
101
Francis File Work Experience Details
  • Cello
    General Manager Procurement
    Cello
    Auckland, Nz
  • Spark New Zealand
    Customer Unit Lead Sourcing
    Spark New Zealand Jul 2020 - Present
    Auckland, New Zealand
    Leading the best hardware, licensing and solution team in New Zealand, supporting our customers of all sizes in New Zealand win big in a digital world.The award winning Spark Sourcing team can help your business with all your hardware and software sourcing requirements.
  • Spark New Zealand
    Agile Chapter Lead Product And Propositions
    Spark New Zealand Jul 2018 - Jun 2020
    Auckland, New Zealand
    • Spark made a huge company transition to Agile@Scale in 2018• Leading a team of product and proposition strategists across Collaboration and Managed services• Responsible for the build and running of an Innovation Space for showcasing Spark’s solution capability, delivered on time and on budget in December 2018.• Provide strategy and financial guidance under the new Agile model to the wider Product Tribe• Provide a compelling pre-Sales experience for customers to shorten the sales cycle
  • Spark Digital Nz
    Portfolio Business Manager
    Spark Digital Nz Aug 2017 - Jun 2018
    Leading the team of portfolio and proposition Managers responsible for the Communications and Connectivity portfolios in Spark Digital.Proposition creation from idea to marketProfit and Loss managementCustomer Experience at the centre
  • Spark Digital Nz
    Segment Proposition Manager Corporate And Enterprise
    Spark Digital Nz Jan 2017 - Jul 2017
    Auckland, New Zealand
    Client outcomes is paramount and as Segment Proposition Manager I am responsible for defining the overall product, solutions and service experience for our Business Clients. Through a deep engagement with clients, users, industry players and suppliers, it is my job to define the solution strategy for the Services we offer.Our clients range in size from 30 users to many thousands and we can only exceed their expectations by understanding how we can unleash the potential in their businesses.
  • Spark Digital Nz
    Segment Proposition Manager Corporate Clients
    Spark Digital Nz Jan 2016 - Dec 2016
    Auckland, New Zealand
    At Spark Digital, Client outcomes is paramount and as Segment Proposition Manager I am responsible for defining the overall product, solutions and service experience for our Corporate Clients.The Internet of Things and Cloud presents todays Businesses with a multitude of choices, opportunities to redefine business process and mobilise the workforce like never before.We live the Client Experience with our customers and more importantly understand how our Clients Customers can benefit from working with New Zealands leading Digital Networks and largest team of IT and Mobility professionals.
  • Spark Digital Nz
    Channel Manager Enterprise And Key Corporate Clients
    Spark Digital Nz May 2014 - Dec 2015
    Auckland, New Zealand
    At Spark Digital, we stand for enabling our customers to take advantage of the digital future. Our role is to provide the critical digital infrastructure that connects New Zealanders and NZ Public and Private sectors, to each other and to the world.As Channel Manager I get to work with the best Sales and Technical teams in New Zealand to make sure they have the information, tools and capability to deliver advanced technology and telecommunication services to out Key Corporate and Enterprise clients across New Zealand.
  • Right House Ltd
    Sales Director
    Right House Ltd Jul 2013 - Feb 2014
    Auckland, New Zealand
    Right House takes a whole house approach to creating comfortable healthy and energy-efficiency homes. If you’re building a house or want to make your existing home more energy-efficient and comfortable, we can help you with expert advice, products and systems specification and installation.Right House is owned by the Mark Group (UK) - The Energy Saving ExpertsPrimary responsibility is to drive sales strategy and execution across the country in Retrofit heating, Insulation and Solar Photo Voltaic systems. The other key channel is the New Build Market and I am responsible for building a solid repeatable business model for New Build on the back of the retrofit capability.As Sales Director I am responsible for three people managers, two channel managers and forty sales staff and also have the Contact Centre and Customer Interface team of 25 reporting through to me. In my first three months I had to restructure the entire sales force to prepare for the world after subsidised insulation which finished in September 2013. Not only was this achieved without redundancies we realigned the sales channels to prepare for 2014.Sales in the December 2013 Quarter were 21% up on 2012 despite a reduction in the average insulation sale of over 20%. February 2014 sales were 35% up on 2013 as the new structure and sales process started to yield results.As part of the Sales team realignment I introduced the first formalised KPI structure, methodology and meeting rhythm cycle.
  • Officemax
    National Sales Manager Technology
    Officemax Oct 2010 - Jun 2013
    Auckland, New Zealand
    Currently leading a team of Technology Specialists throughout New Zealand, our mission is to significantly grow our Technology business and become a relevant and competitive choice for our customers. I also direct the Technology sales activity for the wider sales team of over 140 sales people.We have recently launched our Mobility Solutions portfolio and gained Apple Authorised Reseller status. We successful sell and deploy Apple iPads, Mac's into Education, Commercial Business and even Government Departments. During my time at OfficeMax I was able to evolve the skill set of the sales force towards solution selling and significantly grow the Apple, Computer and Print Hardware sales. From Time and Visitor Management solutions to hundreds of preloaded Apps on iPads into Education. OfficeMax is one of the top three office products companies in the world, employing 41,000 people throughout Australia, Canada and the United States including 900 in New Zealand. While we're global we think local; in fact, no one in our industry in New Zealand buys more locally manufactured product than OfficeMax!
  • Hubsta.Co.Nz
    Head Of Sales And Supply
    Hubsta.Co.Nz Nov 2009 - Sep 2010
    Auckland, New Zealand
    Hubsta is an online product distribution business representing a wide range of leading NZ and global brands, making their products available for online purchase. We leverage our media partners web sites to provide New Zealand's Premier online retailing experience.We provide the link between Suppliers and online customers. Hubsta’s partners have very powerful websites which are indexed frequently by Search Engines and rank highly in Search Engine results pages. This means content on their websites including products on their Shopping sites is also indexed and highly visible in the Search Engine Results pages.I currently manage four senior category managers and two sales support people who together drive our extensive online catalogue.I am also a member of the management team, heavily involved with setting the sales and marketing strategy.Our online catalogue is now more than 800,000 products. August 2010 marks 5 months in a row of "Biggest Month Ever" Sales result.
  • Samsung Electronics
    New Zealand Sales And Marketing Manager Ce, It And Appliances
    Samsung Electronics Feb 2009 - Jul 2009
    Auckland, New Zealand
    Responsible for Sales,Marketing and Distribution Management for Consumer Electronics, IT products and WhitegoodsResponsible for achieving sales revenues over of over US$100 Million and a combined marketing investment of more than US$4 Million. Q2 2009 sales achievement 40% increase on Q2 2008, number one share in CTV achieved in Q2.Leading a team of seven direct staff and five indirect in the local Sales and Marketing activities for Samsung New Zealand. Directing the distribution activities of the main distributors in the channel as well as building direct relationships in the retail and reseller channels.
  • Pace
    Key Account Director
    Pace Apr 2008 - Dec 2008
    Singapore
    Pace purchased the Philips STB Business in April 2008.Key Account Director responsible for Business Development in Asia Pacific. Focus on Satellite and IPTV New Business Development Projects.My current account portfolio is 30 Million Euro, with growth around 30% in 2008. In addition solid prospects identified in India, Singapore and New Zealand totaling more than 30 Million Euro in 2009/2010.
  • Philips Electronics Singapore
    Key Account Director
    Philips Electronics Singapore Jan 2007 - Apr 2008
    Singapore
    Key Account Director for Set Top Boxes for Asia.A mixed role of Key Account Management and New Business development and relationship building.Managed the MEASAT account in Malaysia and was working top increas the footprint for Philips Settop box business in the APAC Region. Extensive effort was given to preparing RFI/RFP information for major Telco and Satellite operators across the region and to build relationships in this very long sales cycle process.
  • Philips Consumer Electronics
    Project Manager Connected Planet
    Philips Consumer Electronics Apr 2004 - Dec 2006
    Singapore
    Responsible for product testing, Connected Homes project in Singapore, Business Development connected products Asia Pacific.Part of the role involved setup and testing of new value propositions, and creating prototype applications in a full sized home simulator. Some of these applications using real or beta version products went on to be tested in homes in Singapore for use in future products. During this time my team identified more than 100 product enhancements which reduced feild call rates and created over 30 prototypes.During the last Year in this role I was responsible for launching the product offering in China and Australia. This invloved working with distribution partners and retailers to launch Philips Connected Products. The Highlight was achieving more than 15 % market Share in Harvey Normans Australia for Philips branded PC's.
  • Philips Consumer Electronics
    E-Business Manager Asia Pacific
    Philips Consumer Electronics Jun 2002 - Mar 2004
    Singapore
    Responsible for development and deployment of Global E-Platform in Asia Pacific. Developed 14 country websites in seven languages and ran E-Marketing programs for same.While in the role I helped reduced product support costs across the region by more than 2 million Euros and well as developed a multi lingual viral email platform. The Asian web program increased in unique visitor more than 900% during my time in the role.
  • Philips Consumer Electronics
    Channel Sales Manager
    Philips Consumer Electronics Jan 1998 - Nov 2000
    Auckland, New Zealand
    Responsible for all aspects of sales Channel Management with the distribution partners in New Zealand. This channel accounted for some 55% of revenue. I also retained some product management responsibilities during this time. Worked with distributors and participated in B2B sales process’s in the University and Government sectors.
  • Philips New Zealand Limited
    Product Marketing Manager
    Philips New Zealand Limited Apr 1996 - Dec 1998
    Responsible for Business Electronics, computer products, monitors peripheralsGrew the business for Philips monitors from 23K units to more than 65K. Achieved number one market share and was Philips Monitors won the PC world award every year I was there.The greatest sales achievement in this role was securing the PC Direct account for monitors supply.
  • Farmers Trading Company
    Senior Buyer Electronics, Small Appliances And Computers
    Farmers Trading Company Apr 1987 - Mar 1996
    Auckland, New Zealand
    Responsible for sales, merchandising, advertising and promotions across 80 stores. Promoted to this position, which added Domestic Appliances to the portfolio. Was responsible for six staff including three other buyers. I had overall responsibility for all departmental buying within these categories and the associated catalogue, TV and Direct marketing and advertising strategies. Total category responsibility of US$50 million. Total product specific advertising budget responsibility US$1 million. During my time with Farmers I planned in excess of 40 store refurbishment projects.

Francis File Skills

Strategy Product Marketing Product Management Solution Selling New Business Development Business Strategy B2b Cross Functional Team Leadership Management Business Development Key Account Management Account Management Sales Management E Commerce Business Planning Consumer Electronics Program Management Team Leadership Sales Operations Product Development Leadership Marketing Strategy Retail Marketing Channel Partners Start Ups Business To Business Selling Training Negotiation Sales Process Product Launch Marketing Management Pricing Direct Sales Mobile Devices Strategic Partnerships Key Account Development Sales Growth Multi Site Teams Contract Negotiation Customer Satisfaction Advertising Sales Presentations Channel Management P&l Management Competitive Analysis People Management International Business Digital Media

Francis File Education Details

Frequently Asked Questions about Francis File

What company does Francis File work for?

Francis File works for Cello

What is Francis File's role at the current company?

Francis File's current role is General Manager Procurement.

What is Francis File's email address?

Francis File's email address is fr****@****k.co.nz

What schools did Francis File attend?

Francis File attended Australian Graduate School Of Management, Manukau Polytechic, Kaipara College.

What are some of Francis File's interests?

Francis File has interest in Www, Golf When I Can, Nzbrass, Now Dalewool Brass, Continental Airlines Auckland Brass.

What skills is Francis File known for?

Francis File has skills like Strategy, Product Marketing, Product Management, Solution Selling, New Business Development, Business Strategy, B2b, Cross Functional Team Leadership, Management, Business Development, Key Account Management, Account Management.

Who are Francis File's colleagues?

Francis File's colleagues are Ahmad Bilal Nabi, Sanjeet Bal, Steven Ton, Aaron Sixtus, Greg Urquhart, Bianca Tonkin, Stephen Penfold.

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