Diana Franco Email & Phone Number

Miami, Florida, United States

-Lead a team of 2 designers, managing content assignments and ensuring all deadlines are met, demonstrating strong leadership and project management skills to drive successful outcomes.-Spearhead digital and printed content creation for major events like the Sales Leadership Summit, Business Planning Workshop, and The Vault Conference, applying user-focused design principles to captivate and inspire an audience of over 10,000 attendees.-Develop visually stunning presentation materials… Show more -Lead a team of 2 designers, managing content assignments and ensuring all deadlines are met, demonstrating strong leadership and project management skills to drive successful outcomes.-Spearhead digital and printed content creation for major events like the Sales Leadership Summit, Business Planning Workshop, and The Vault Conference, applying user-focused design principles to captivate and inspire an audience of over 10,000 attendees.-Develop visually stunning presentation materials, leveraging advanced graphics and illustrations to elevate online and offline promotional efforts, ensuring a cohesive and engaging user experience.-Produce standout thumbnails for six high-traffic YouTube channels, increasing the clickthrough rate from 5.0% to 8% to attract and engage viewers effectively. Show less

-Design engaging user flows for song selection and sharing in a mobile app, enhancing music discovery and social interaction, and improving user engagement and satisfaction.-Conduct a deep analysis of user behavior and industry practices from platforms like Spotify and TikTok, translating insights into an accessible, intuitive interface that bridges market gaps and improves the overall user experience.-Update and maintain the design system, ensuring consistency in UI elements and… Show more -Design engaging user flows for song selection and sharing in a mobile app, enhancing music discovery and social interaction, and improving user engagement and satisfaction.-Conduct a deep analysis of user behavior and industry practices from platforms like Spotify and TikTok, translating insights into an accessible, intuitive interface that bridges market gaps and improves the overall user experience.-Update and maintain the design system, ensuring consistency in UI elements and creating a cohesive user experience that adheres to accessibility standards and supports scalability.-Create interactive prototypes for usability testing, refine the design to enhance the overall user experience, and achieve high client satisfaction with the outcome. Show less

-Design a product page that blends functionality with visual appeal for a Shopify e-commerce site, supporting the shift from D2C to B2B, thereby elevating industry standards and enhancing the site’s reputation.-Create product cards that integrate functionality and visual appeal, maintain consistency with branding, optimize the selection process, and improve user engagement to elevate the overall UX/UI and increase conversion rates.-Conduct thorough research using heuristic evaluation… Show more -Design a product page that blends functionality with visual appeal for a Shopify e-commerce site, supporting the shift from D2C to B2B, thereby elevating industry standards and enhancing the site’s reputation.-Create product cards that integrate functionality and visual appeal, maintain consistency with branding, optimize the selection process, and improve user engagement to elevate the overall UX/UI and increase conversion rates.-Conduct thorough research using heuristic evaluation and competitor analysis to distinguish B2B from D2C needs, applying insights to create an accessible, user-centric platform.-Address design challenges iteratively by incorporating client feedback and successfully delivering refined solutions that surpass expectations and enhance user satisfaction. Show less

-Partner with the Marketing Manager to develop and execute a global social media strategy, leveraging design strategies to captivate 80k Instagram followers, 171k Facebook followers, and 18.4k Twitter followers.-Organize and manage the Groove Cruise Virtual Sail Aways Livestream on Twitch, optimizing the visual and interactive experience for 100,000 viewers with engaging multimedia content, raising $25,412 for pandemic relief.-Create compelling graphics and layouts for social media… Show more -Partner with the Marketing Manager to develop and execute a global social media strategy, leveraging design strategies to captivate 80k Instagram followers, 171k Facebook followers, and 18.4k Twitter followers.-Organize and manage the Groove Cruise Virtual Sail Aways Livestream on Twitch, optimizing the visual and interactive experience for 100,000 viewers with engaging multimedia content, raising $25,412 for pandemic relief.-Create compelling graphics and layouts for social media, promotional materials, and the website, applying effective design practices to enhance brand visibility and boost user interaction. Show less

Master Of Science (M.S.), Marketing

Merit Scholarship Awarded. Coursework: E-Marketing, Marketing Analytics, Digital Marketing Strategies, Brand Management, Integrated.

Bachelors In Graphic Design