Frank Jimenez Email & Phone Number

Waunakee, WI, US

Jackson, Wisconsin, United States

• Co-Owner & Head of SalesEvolve BrandsJackson, Wisconsin, United States Mar 2018 – Sep 2022
• Headed the sales effort of the startup organic snack food manufacturer by establishing business development strategies, channel strategy, broker network and direct retail sales.
• Drove start up brand, Supernola, to over 14K outlets in 3 years, as a lean start up.
• Fostered and maintained strategic partnerships with to key retailer/distributors such as Ahold, Walgreen's, Rite Aid, Kum & Go, UNFI, Kehe, Mclane.
• Developed a pipeline of sales of utilizing Branded, Private Label and Contract manufacturing model.
• Selected as pilot company of NielsenIQ to shape new data platform geared toward emerging brands.

Madison, Wisconsin, United States

• Employed an insight to action model to collaborate with CPG brands in distinguishing their products in the marketplace.
• Created brand and collaboration structure that effectively differentiated our clients from competitors in partnership with retailers.
• Developed scale up model for emerging brands to accelerate growth.
• Utilized category leadership principles to deploy shopper driven retail concepts between brands and retailer.

Hershey, PA

• Selected to spearhead the transformation of the US Sales/Category Leadership organization from fact-based selling to insight-based solution selling, in a newly created role as Sr Director Commercialization of Insights
• Successfully revolutionized the way Sales, Category Leadership and Shopper Marketing interacts with retailers, resulting in acknowledgement as best-in-class by top retailers in the US; #2 ranked in annual Advantage.
• Re-invented Customer Innovation Center to be an immersive experience that drove break through collaboration with retailers.
• Directed annual learning plan for shopper research, advanced analytics and predictive solution pipeline.
• Deployed specialized shopper insight driven capabilities with key retailers such as Walmart, Target, Kroger, 7-11, and Walgreens.
• Directed $2.0B in commercial annual planning for sales, establishing 3-year strategic planning for top retailers.

Minneapolis, Minnesota, United States

• Steered sales operations and strategic planning, managing a high-performing team of 40 sales and category management professionals contributing 8% to the company’s total revenue.
• Drove Sr. Level relationships at Meijer, HEB, Raley's, Stater Brothers, Hy-Vee & Pick N Save.
• Key role in exceeding key objectives of P&L, including gross sales, net sales, profit contribution, and share, by building a strong team and leading key channel strategies.
• Headed performance improvement, guiding the team to generate the highest profit contribution in the channel and margin percent in 2011 amongst severe commodity pressures.
• Selected as a speaker at the 2011 Hershey National Sales Meeting and elected to California Grocers Association Board of Directors in July 2011.

Minneapolis, Minnesota, United States

• Championed the development and integration of a robust and highly scalable sales and category management structure for new SuperValu.
• Orchestrated and executed major shopper insight research pilot to gain an in-depth understanding of shopper behaviors, attitudes, and actions in store.
• Deployed strong leadership skills and fostered an environment of success by expanding and managing a high-performing team from 3 to 20 to generate a large increase in revenue.
• Influential in guiding risk management, with a focus on protecting company profitability and minimizing exposure to declines in business.

Minneapolis, Minnesota, United States

• Steered strategic planning across category management at Albertsons, Safeway, Target, and Kmart.
• Delivered direction to 9 category development managers responsible for providing category leadership in the confectionary business.
• Led strategic development of resource allocation, addressing gaps in coverage based on business needs and collaboration of customers.

Various locations and customers