Frank Austin Email & Phone Number

Chicago, IL, US

Louisville Metropolitan Area

Orange County, California, United States

• Served as turnaround expert and change agent to rebrand and transform marketing vertical, with oversight of all B2B and D2C marketing and communication channels.
• Directed the organization’s first-ever strategic planning framework to support and achieve business growth goals for clinical institute centers of excellence, resulting in attributable growth.
• Led strategies to focus on customer acquisition and growth while increasing preference, awareness, and media recall by 15%.
• Created demand-gen digital marketing initiatives and led customer insights work, resulting in data models that showed significant advertising ROI.
• Increased Great Places to Work employee engagement sentiment in collaboration, impartiality, and equity by 25% while attaining a department NPS of 100 for internal customer satisfaction.

Greater Chicago Area

• Led change in culture to focus on member engagement and growth through strategic B2B initiatives that elevated FACHE credential internationally.
• Drove new segmented customer engagement by publishing educational lead-generating content during COVID-19 pandemic.
• Developed digital advertising conversion tracking systems that showed positive ROI, and led enterprise digital marketing and sales initiatives, resulting in 90% growth for renowned Congress on Healthcare Leadership.
• Increased enterprise marketing communications NPS from 40 to 80.
• Created new content products and platforms for the industry print magazine, Healthcare Executive, resulting in increased advertising sales.

Phoenix, Arizona Area

• Reshaped traditional mar-com culture to data-driven and contemporary matrixed mar-tech business unit, reducing staffing levels by 40%.
• Curated and executed Exhale brand campaign aligned to new mission, values, and purpose, increasing favorability in the Arizona market.
• Restructured marketing team to focus on digital lead generation strategies.
• Led public relations and earned media initiatives valued at $30M in ad equivalency.

Phoenix, Arizona Area

• Led restructure of all marketing functions to reduce staffing levels and to poise region for strong brand recognition, loyalty, and advertising recall.
• Championed rollout of Hello human kindness brand campaign, increasing aided awareness from 27% to 80% in three years.
• Developed and led search engine marketing program, increasing call center volume 5% and securing $2.5M in net revenue.

• Developed new access point for emergency services by creating proprietary online appointment scheduling tool, increasing emergency room commercial volume by 10%.
• Directed and implemented strategic service line-focused marketing plans promoting orthopedics, oncology, cardiology, bariatric surgery, robotic surgery, and ER.
• Led the development of online digital asset management platform, decreasing outsourced print and design projects by 25%.

Directed market research activities to gain competitive understanding of consumer motivators, needs, and unique solutions that HPSM products and services offered. Created marketing and business plans based upon market growth projections.