Fraser Bruce Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Lead discovery sessions to uncover requirements, challenges, and business opportunities with customer support and marketing teams.• Deliver concise, compelling presentations to all organizational levels, including C-suite executives.• Build custom AI-driven product demonstrations integrated into clients' tech stacks, showcasing the long-term value of Ada's platform.• Facilitate sandbox sessions and proof-of-concept implementations with high-value prospective buyers.• Collaborate closely with the Sales team to meet quarterly revenue goals and pursue strategic opportunities.• Act as a trusted advisor on AI-powered automated customer experiences, providing tailored solutions.

• Uncovered requirements and business opportunities through discovery sessions with customer support and marketing teams.• Delivered persuasive presentations and custom product demonstrations, engaging stakeholders at all levels.• Supported the Sales team in achieving revenue goals and collaborated on larger strategic opportunities.• Guided customers on their journey to automated customer experiences with tailored AI solutions.

Toronto, Ontario, Canada

Toronto, Canada Area

Responsible for the socialization of self-serve data insights tool throughout company, including training, examples and future state builds. Also responsible for digital customer experience insights for the enterprise including quarterly executive reports.

Toronto, Ontario, Canada

Managed the largest retail research panel in North America. Responsible for managing "community health" of the customer panel as well as SQL customer database for querying. Specialized in research projects that combined both loyalty sales data and stated behavior. Hosted focus groups for senior merchandising and marketing executives and presented qualitative findings to those executives.

Toronto, Ontario, Canada

Toronto, Canada Area

End to end responsibility of ad-hoc customer analytical projects using point-of-sale data for retail/gas. Solving business problems by querying loyalty data in SQL, including market basket analysis and segment analysis. Trained upwards of 80 internal employees on self-serve analytics tool focused on market basket analysis.