Strategic, innovation focused, commercially astute executive with a successful track record of over two decades within retail, wholesale, digital and franchise distribution channels. During my executive tenure I have created, refined, and deployed 360° strategic initiatives within digitalization, brand repositioning, global marketing, advertising and content, network optimisation, business development and strategic financial budgeting and forecasting. As an executive mentor and leader, I believe in influential communication and empathy, having the ability to cultivate an entrepreneurial employee environment, building holistic and effective cooperate partner relationships, whilst playing an instrumental role in delivering organic business growth. Throughout my academic foundation in marketing and evolving in strategic management, I am fortunate enough to be part of complex luxury and premium businesses, spanning across an eclectic range of product demographics.