Frederic Graf Email & Phone Number

Provides job transition support to outplaced individuals in one-on-one (and group) settings. • Works in a customized environment with professionals in transition to create a job search action plan that maximizes their potential to land the best possible job. • Analyses, develops and delivers strategies on career options, target markets, social media optimization and online branding, interviewing skills, body language and etiquette techniques. • Designs and facilitates Job search strategies, creates mock interview scenarios, and facilitates resume writing workshops to groups of up to (15 employees. Reviews resume content and suggests improvements until resume is finalized and client is satisfied with their job search document.• Works with client on the creation and/or improvement of their online presence by reviewing their social media and LinkedIn content. Advises not only on online content but also on usability and privacy issues.◊ Provides coaching and counseling transition advice to clients contemplating retirement. Initiates dialogue regarding lifestyle, health, activities and social interactions, to help clients create a meaningful action plan for the next stage of their lives◊ Designs and suggests customized strategic business ideas to employees considering self-employment or business ownership. Collaborates with clients in the analysis and creation of a business plan while analyzing marketing, financial, organizational and operational alternatives for success. ◊

$150 million shopper activation agency owned by Grey Worldwide V.P. Group Account DirectorManaged P & L and on-going relationships with existing clients. Successful record of building new business from assigned prospects. Delivered award winning integrated communication programs that exceeded client expectations utilizing TV, radio, web site, e-mail, direct mail, shopper marketing, card based CRM systems, in-store tools and experiential marketing. Managed a staff of eight servicing executives and a group of six creative and production professionals.Constructed and executed a new business strategy to position Dairy Management Inc. as the industry driver in innovation and knowledge; to stimulate overall category growth. Introduced 3-A-Day of dairy program that built milk, cheese and yogurt volume at a rate three times the historical average. Client's return on marketing investment was more than 13 to one. Increased DMI annual fee income from $1.5 in 2000 to $3.5MM in 2006.Developed launched and managed $7 million branding strategy and, award-winning, integrated marketing campaign for the $1 billion Chilean Fresh Fruit Association. Increased US sales of Chilean fruit 38% from 1998 to 2004. Designed and successfully executed award winning dealer activated customer centric marketing programs for the Motorola two-way radios targeting six different user groups. All programs exceeded program sales & profit growth targets.

World-class advertising agency owned by Publicis V.P. Director of Trade ManagementResponsible for increasing the effectiveness and efficiency of consumer prospect identification, segmentation, targeting, communication, promotion, & merchandising activities. Worked with clients to maximize marketing program effectiveness and reduce delivery costs. P & L responsibility for a group of six with an annual budget of $3.0 million. Successfully executed target specific communication (using local radio, direct mail, in-store kiosks, frequent shopper cards, and store specific merchandising) for Sealy; Air, Heinz and Miller Beer. Developed a targeted marketing capability for agency clients that combined geo-demographic and store location data with consumer purchase and media usage information. Users increased efficiency of promotion delivery/message delivery by 30%. Used targeted marketing resources to build excitement for and support of the 1994 World Cup activity in Chicago and support for the 1996 Olympics in Atlanta

Opened and managed five regional servicing offices designed to increase retailer awareness and usage of Nielsen data and proprietary software. Provided information and decision support services to marketing and merchandising managers of all the major retailers in the United States. Hired, trained and supervised a staff of 21 professionals with an operating budget of $3.5 million. Conceived and launched programs that provided retail merchandising departments with consumer demographic, space management, promotion and pricing information and analytical software. Exceeded revenue goals in each year of the program's existence. Chairman of international taskforce that successfully integrated Nielsen retail product offerings in 22 countries in Europe

Designed and managed introduction of the report package, SCANTRACK® for retailers, the most widely used information source in the food distribution industry. Developed and implemented the roll-out of SCANTRACK® for sales departments, the #1 selling sales call report.

Designed and introduced electronic data access system for Nielsen Client Service Group domestically and in Europe. Managed the design, construction and access of all marketing databases.

Mba, Marketing & Advertising

Activities and Societies: Austin Scholar

Ba, History

Activities and Societies: Varsity Football, School Newspaper Editor, Sigma Nu Fraternity