Fred Phillips Email & Phone Number

Birmingham, Michigan, United States

Greater Detroit Area

•Group leader responsible for Fortune 50 global client’s campaign analytics and strategic insights.•Founded the Performance Analytics COE to evangelize and standardize performance analytics best practices across all clients and business units.•Developed a privacy compliant data platform to standardize and unify online and offline enterprise data sources. Used to analyze customer and business behavior to quickly identify and capitalize on opportunities.•Established a new centralized Analytics Portal to make analytics easily accessible and quickly refreshed for business leaders across 9 business units.•Created a self-service Customer Intelligence dashboard that forecasts customer behaviors for all segments and lines of business.•Implemented AI predictive models to identify non-traditional targets which increased campaign reach 5X, 138% higher lift sales, and 94% higher ROI.•Created a new innovative approach to measure and optimize the causal impact of incentives on a new vehicle e-commerce platform.•Used combined online and offline data to create new purchase propensity models to improve targeting of OLA and website treatments.•Applied defection models to target high risk automotive lessees with incentives. Increased lease retention by 3 ppts, reduced cost per lift sale by 61%, and increased EBITDA from all lessees by 19%.•Identified new strategies for clients oldest and largest dealer branded marketing program using improved customer targeting and relevant messaging. They increased sales +7% and EBITDA by +$94M.•Designed new targeted retail incentive strategies based on customer’s predicted behavior. Increase sales by +12% while reducing incentive cost per sale -11% and cost per lift sale by -31%.

Greater Detroit Area

•Marketing Consulting for major automaker, including marketing plan & sales strategy development•Designed direct and email incentives to maximize sales and engagement within target budget•Implemented and read test/control group data to measure campaign lift behavior

Las Vegas, Nevada Area

•Principal marketing consultant to the five eastern division casinos generating $1.6 billion in annual revenue.•Devised innovative strategy to target guests with declining play to recapture their lost revenue. Offers currently generate $29 million in annual profit.•Created automated process to identify target customers from 40+ million client database using Cognos Impromptu and Microsoft Access.•Provided on time customer data to direct mail teams monthly.•Lead monthly marketing review meetings with leadership to detail offer performance and recommend changes to increase profitability. Changes improved profit $35 million the past 14 months.

Milford, Mi

•Modeled and created software algorithm to protect vehicle transmissions from overheating clutches. Earned GM Achievement Award for new technology.•Held multiple positions of increasing responsibility in the transmission calibration and hardware groups.•Developed software and calibrations for new 6 speed transmissions to ensure reliable smooth shifts.•Designed system to capture competitive vehicle’s transmission data to benchmark 6 speed quality. •Trained calibration engineers and new hires on algorithm operations.

Mba, Marketing And Corporate Strategy

Bse, Mechanical Engineering