Luke Fredrickson Email & Phone Number

Rockford, Illinois

Directs strategic marketing and public relations for Midway Village Museum to increase revenue, attendance, membership and public awareness. Manages all marketing campaigns and oversees the development and effective implementation of social media, print collateral, online communication, media relations, and digital marketing. Is responsible for brand.

Belvidere, IL

Strategic development and execution of the corporate marketing plan, including leading the advertising, branding, digital marketing, social media, and website development for headquarters and regional offices. Created and executed marketing campaigns to grow brand awareness. Managed lead development strategy, messaging, and direction of external agencies.

Marengo, Illinois

Led B2B marketing activities for UniCarriers, Barrett and TCM branded forklifts to create and implement digital campaigns to drive growth and increase brand recognition. Led team to plan and execute distributor trade shows, including in-house and on-site personnel management and sales training. Coordinated targeted, integrated B2B marketing, print and.

Beloit, WI

• Managed development of the corporate brand, directed marketing communications, and developed segmented marketing materials that clearly demonstrated value to customers. Led cross-functional teams to improve brand.
• Directed a series of cross-channel Voice of Customer analyses to gauge the effectiveness of new branding efforts, which showed significant gains in brand affinity and product awareness.
• Leveraged corporate media budget, while negotiating value-added opportunities in online advertising and social media.
• Improved web traffic and utilization, while introducing and beta testing online retailing to maximize efficiency in delivery of sales and promotional materials.
• Lowered overall advertising agency costs through competitive negotiation and consolidation of non-creative projects; leveraged remaining budget to execute an award-winning rebranding campaign.
• Achieved 100% brand consistency in all markets by creating and enforcing brand policies and intervening as clearinghouse for every customer touchpoint.

Rockford, Illinois Area

• Promotion Manager
• Directed marketing communications programs, B2B sales support, and public relations for eight trade publications and one major agribusiness exhibition. Managed direct marketing campaigns to monetize circulation.
• Executed product launch plans and grew online subscriber base through direct marketing and targeted brand advertising.
• Managed the marketing of Petfood Forum. Growth objectives were consistently exceeded, and Petfood Forum soon became the leading conference in the industry. Art Director
• Creative design of three magazines, house advertising, and marketing collateral.
• Led branding campaigns for several publications and online products. Helped position the company as an innovator and thought leader in these industries.

Provided graphic design and cartography services in support of environmental consulting projects and remediation efforts.

B.A., English/Communications

Transerred from Occidental College to Northern Illinois University for completion of B.A.

English/Communications

Activities and Societies: Collegiate basketball; US Marine Corps Reserve