Fred Rodriguez Email & Phone Number

Bentonville, Arkansas

Orchestrates onboarding of vendor products to eCommerce platforms through Salsify. Collaborates with cross-functional teams to coordinate project requirements, timelines, and distribution of content across digital channels. Aligns strategic plans with in-store initiatives to enhance online performance. • Manages content optimization and syndication requests ensuring accurate, efficient completion of tasks; analyzes current trends and best practices to implement changes.• Liaises between clients and internal teams to track project progress, resolve problems, and tailor digital shelf to improve customer engagement and experience.• Ensures compliance with contract requirements and service level agreements for each client.• Directs the planning and execution of new item launches and paid media programs to drive return on investment for clients while managing expectations and content strategy.

San Francisco Bay Area

Owner and operator of Surface Area SF a gifting resell business. Mainly focused around last-minute gifts and hard-to-find puzzles, games, and vintage toys. Customer-focused selling primarily on Amazon.

San Francisco Bay Area

Facilitated communication and translated requirements between clients and data teams to effectively configure AI-driven customized risk analysis models. Consulted with clients to understand needs, improve product use, and manage upselling, contract expansions, and contract renewals. • Defined cut-off requirements and provided data-driven insight into program performance and profitability.• Navigated client concerns and expectations around system capabilities and leveraged feedback to recommend product enhancements to development team.• Partnered with data science teams to verify model accuracy and optimize performance based on client needs.

San Francisco Bay Area

Managed a portfolio of top tier Fortune 500 clients to drive content analytics capabilities. Collaborated with clients to understand goals, objectives, and pain points; wrote technical requests and partnered with developers and product teams on new feature builds. Negotiated contract renewals and expansions to support business growth.• Created highly detailed First Movers Report to track dynamic pricing changes for all major retailers to support clients in better managing daily forecasting, inventory, and profitability.• Conducted weekly reviews and check-ins and led quarterly business review (QBRs) to confirm client satisfaction and address any questions or concerns.• Tracked KPIs and implemented process improvements to tailor strategic plans and enhance efficiency.

San Francisco Bay Area

Educated brands and online retailers on how to use eCommerce analytics platform to access data-driven insights in order to tailor product listing and increase visibility, search rankings, and revenue generation. Managed top tier SaaS clients and evaluated current business operations to identify gaps or inefficiencies and secure contract upsells.• Coordinated post-sale activities including server setup, API integration, and system training.

San Francisco Bay Area

Trained clients on how to effectively use available tools and resources to maintain online product listings. Updated clients on new features and capabilities and provided product support to promote positive experiences. Generated reports and analyzed data to monitor performance and improve reporting processes. • Built an API connection to manage and automate item setup processes between Walmart and third-party content provider platforms.• Ensured item data, including content and imagery, were correctly imported and formatted for site publication.

San Bruno, Ca

Monitored and reported on Walmart.com performance based on customer reviews and ratings feedback. Optimized system performance and functionality by submitting critical tickets for repairs. Expanded product content to improve online item listings.• Streamlined setup process to drive efficiency and enhance customer experience.

San Bruno, California, United States

Developed and implemented action plans to maximize site merchandising and deliver effective visual layouts. Tailored site strategies to current market trends and seasonal campaigns. Collaborated on asset creation and site architecture to deliver more robust online presence and increase engagement.• Analyzed data to identify areas for improvement and refine merchandising plans.

San Bruno, Ca

Supervised a team of 30-40 merchandise assistants in operating more efficiently to boost productivity and customer service. Devised innovative solutions to streamline processes and overcome roadblocks; presented recommendations to senior leadership for approval and allocation of necessary resources. • Trained and coached team on process improvements and new workflows.

San Bruno, California, United States

Oversaw the full item setup process for multiple product categories. Built strong merchant and vendor relationships to gather essential item data and images for site. Audited product listings to identify missing or incomplete information, improve content quality, and improve performance. • Consulted with Merchandising, Product Management, and Engineering teams to refine and elevate item setup processes and procedures.• Investigated and resolved item-related issues in a timely manner.