Christophe Frenet Email & Phone Number

New York, Ny, Us

Botify is changing how organic search marketing is done for large websites. We've built the first Enterprise SEO platform using AI to intelligently analyze a website, recommend actions, and implement critical technical optimizations that drive traffic and revenue. We are innovating to cover legacy search engines and new AI answer engines (SearchGPT, Perplexity...) and leverage GenAI & AI Agents to automate workflows for our customers. We work with the largest online brands (retail, travel, publishers) in the US, Europe, and Australia.Always in close contact with our customers, I am driving our product strategy and product development efforts to create innovative solutions that solve real business problems. Using modern product management, I empower my team with the vision and strategic outcomes that allow them to be their best selfs.

Paris, Fr

FrenchCPO is an organization promoting the Product Management craft in France. I share my experience and insights on Product Management with other product leaders.

London, England, Gb

New York, Us

Drove product strategy, design and conversion optimization of all B2C products to fuel growth of a leading US tech publisher mixing content & e-commerce and facilitating more than $500 million in annual sales. Created new products and user experiences to help consumers make better-informed purchasing decisions using 10 specialty websites (TopTenReviews, Tom’s Guide…) and a mobile app (ShopSavvy). Oversaw Agile product development process involving 55+ staff. Directly managed team of 15. Influenced editorial strategy and content.

New York, Us

Defined and implemented an eCommerce strategy across news-oriented media brands in Purch’s US and French divisions. Led transition of business model from pure display advertising revenue to mix of advertising and performance-based revenue. Led cross-functional teams including Product, Development, SEO, Community Management and Content. ● Grew multi-million-dollar performance-based revenue by 300% from 2014 to 2016. Developed a vision for growing eCommerce visits through SEO and optimize conversion rates. Oversaw translation of vision into content, user experience and new features. ● Drove data as foundation for product development and site innovation. Established discipline of intensive data analysis of advertising and lead generation performance. Launched workflow analysis and user testing to remove obstacles to user conversion. ● Transformed BusinessNewsDaily.com in 1 year into a content-rich, profitable B2B resource for small business owners seeking quality goods and services. Redefined site’s brand identity to align with revenue opportunities; increased revenue 400%. Created content strategy that met demand for unbiased information. ● Increased performance-based revenue from Tom’s Guide, a B2C tech product reviews and buying advice site. Identified key tech categories with good traffic trends and monetization potential. Revised content strategy and templates and secured buy-in from editors to implement new approach.● Delineated long-term strategy for forums on Tom’s Hardware and Tom’s Guide. Expanded community forums by optimizing ability of 200+ volunteer moderators to identify high-quality Q&A from 5000+ daily messages generated by loyal community.

Neuilly-Sur-Seine, Île-De-France, Fr

Oversaw product management of global websites including Tom’s Hardware, Tom’s Guide, and Tom’s Games. Made strategic and financial decisions on Executive Committee. Managed a team of product managers and designers.● Increased traffic across all sites, from 52 million monthly visits to 71 million. Catapulted Tom’s Hardware to a top 10 site in the US in ComScore Technology News and #1 destination for computer enthusiasts. ● Instituted data-driven management and rolled it out across the company. Mined dashboards for opportunities to develop many new products that increased organic traffic and revenue. ● Created and implemented new forum platform to replace original Presence PC platform. Built in incentives for community participation including gamification and optimizing content creation and page layouts. ● Prepared Best of Media for acquisition by Purch in 2014.

Neuilly-Sur-Seine, Île-De-France, Fr

Drove all digital teams of a startup to grow revenue by x10 in 5 years. Oversaw Product, Engineering, Ad Operations, and E-Marketing. Recruited and managed a team of more than 40. Member of the Executive Committee. ● Grew visits to all sites from 3 million to 52 million per month by leading the creation of services to increase organic traffic to websites providing technology news and reviews. Built organization to support huge growth. ● Managed acquisition and integration of 2 technology-focused community websites, infos-du-net.com (now Tomsguide.fr) in 2005 and Tom’s Hardware Worldwide in 2007, making Best of Media a global company.

Led business development & product strategy for Mesdiscussions.net, France’s leading B2B SaaS forum platform for high-traffic websites. ● Sold company to Doctissimo Software in 2007, enabling Doctissimo to be acquired by Lagardère Group for €138 million.

Co-founded online publication for computer enthusiasts. Defined and implemented the vision & product strategy, managed operations, finance and business development. ● Grew company to become one of France’s top 5 sites in online tech news category. ● Monetized site and sold it to Best of Media Group in 2004.

Paris, Fr

Paris, Fr

Master Of Science (Ms), Information Systems & Networks

Master Of Science (Ms), Computer Science

Computer Science