Drew Frey Email & Phone Number

Foster City, California, Us

San Francisco, California, Us

*Acquired by Hellman & FriedmanResponsible for enhancing and scaling community programs by evaluating and improving strategies, frameworks, recognition models, program metrics, engagement strategies, and platforms. I lead the strategy and development of the user group program and customer advocacy program, creating brand ambassadors and driving business value. This highly cross-functional role involves collaborating with various teams such as brand, demand generation, digital, events, success and sales. Key Accomplishments: •Built, launched, and managed the Zendesk Luminaries program, generating more than $300,000 in ROI, 7,500+ acts of advocacy, 85 online reviews, 220+ customer references, 800+ customer-generated answers, and over 700 members within the first year.•Launched and scaled the Zendesk User Group program to 30 global chapters, 174 customer-led events hosted, resulting in over 6,000 members, $4.2M in pipeline, and $1.15M in bookings in the first 18 months. •Presented at the leading community conference, CMX Summit, for 4 consecutive years and recognized by the CMX award committee for building the Best New Community in 2024.

Waterloo, On, Ca

Key Accomplishments:•Averaged 100,000 monthly sessions on community and double-digit year-over-year growth in standard web metrics.•Created case studies and video testimonials showcasing customers solving problems with Webroot products.

Broomfield, Co, Us

*Acquired by OpenTextI collaborated and consulted with all cross functional teams. I originated content for community constituents and customer advocates. I utilized global recruits to test and evaluate beta programs prior to launch, managed budgets, and staged presentations at CMX Summit.Key Accomplishments:•I generated $2.6 million in return on investment, expanding our customer advocacy membership to 3,000+, with 92,000+ advocacy acts, and 1,100+ reviews on third-party platforms.•I boosted our online community by 10,000 to 60,000, saving ~$1.8 million in 2019-20 deflected support cases.

Broomfield, Co, Us

*Acquired by CarboniteI project-managed migration from a legacy platform to an upgraded customer success community platform. I directed the company’s online community and customer advocacy groups.Key Accomplishments:•I conceived and instituted Webroot's first-ever customer advocacy program utilizing the Influitive platform, with 20,000+ advocacy acts in the first year; I developed 40+ case studies and occasioned 200+ reviews.•I created and implemented customer-first marketing at SpiceWorld 2017 - 2019; we scanned 80+ percent of attendees and attained unprecedented social media engagement.•I increased online community support deflection rate by 20 percent year-over-year.

Colfax & Downing is a blog that my wife and I started because we wanted to read a blog by a young couple that was about our new city and never found one. We adore Denver and want to share it with other locals, visitors and newcomers.

Denver, Co, Us

•Acquired by PGiI administered the advocacy program, advancing unprecedented growth, engagement, and new business. I created and orchestrated content for all customer-facing projects. I introduced easy-access dashboards, improving key performance indicator reporting and clarity across the organization. I boosted qualified leads with email campaigns and streamlined business unit communication with weekly digests.Key Accomplishments:•Directed the Summit Club, a three-year-old advocacy program fostering unprecedented growth, engagement, and new business under my direction. •Launch resulted in: 470 opted-in brand advocates which led to 190 qualified referrals, 70 sales references•I drove $1.1 million in 2016 marketing sourced revenue, surpassing my goal by 27 percent.•I launched a webinar product, netting 126 qualified leads in 30 days and I managed a $300,000 budget.

Boulder, Colorado, Us

• Acquired by IndustriousI designed and staged all events, including speaker engagements and sponsorships. I drove sales lead generation through a series of marketing initiatives. I hired and mentored interns in focusing on social media and content marketing.Key Accomplishments:• I doubled site traffic through social media and AdRoll campaigns, influencer outreach, and events; this yielded the following year-over-year growth: search 213 percent, referral 276 percent, social media 237 percent.• I produced 4,700 newsletter subscribers in nine months through calls-to-action, digital advertising, and tech events.• I garnered 100+ press mentions in influential media, including the Wall Street Journal, Huffington Post, and Entrepreneur Magazine.

Boulder, Colorado, Us

•Acquired by Room214I administered the community website, including search engine optimization. I implemented outreach to technology publications and influencers and engaged with industry websites, blogs, and forums. I responded to hundreds of daily users, addressing questions and concerns.

Broomfield, Co, Us

Strategized social medial and developed reporting template used at all Vailproperties. Managed outreach to bloggers and influencers to disseminate Vailnarrative.Key Accomplishments:• Generated $2 million+ during 2012 season with season pass finderFacebook application.• Collaborated with team in product launch of EpicMix app used by skiers to digitally recordtheir experience.• Grew Snow.com Twitter and Facebook pages from zero to 70,000+followers in two years.

•Authored 50+ pieces of website content

Boulder, Co, Us

•Owned all aspects of media buying and promotion from research to ad placement for a three--market, cross-platform social media Web site launch for one of the country's largest telecommunication companies•Managed outreach campaign for an award winning ski industry GPS manufacturer. Positive coverage can be found on CNN Money, Powder Magazine and Market Watch•Distributed news releases resulting in blogs, Twitter and mainstream media coverage•Created blog posts and utilized various forms of social media as a critical component of promotional campaigns•Developed and managed a digital asset management (DAM) strategy for all clients and projects•Maintained and managed editorial calendars, media lists, clipping reports and distribution services