Focus on Heineken® global partnerships F1 & UEFA Champions League

Sept 2020 – March 2020HEINEKEN Netherlands, LeidenBrand Management Marketing - brand management for Jillz & Apple Bandit- introduction of Pure Pirana Hard Seltzers March 2020 – August 2020Vrumona, BunnikCategory Development Management Retail- development and implementation Retail Category Vision- initiating Building Winning Channels Program Sept 2019 – February 2020HEINEKEN Netherlands, ZoeterwoudeCustomer Experience On-Trade- optimizing the customer journey for on trade customers- responsible for sustainability pilot (Duurzaamheids QuickScan) for on-trade customers

Responsible for the Desperados Beach Plan, sales of Desperados on the beaches in the Netherlands during summer 2018

Responsible for all the incoming and outgoing cash flowsManaging student association of 1815 membersCoordinating committeesHead of sustainabilityFulltime

Organizing welcome week in Leiden for 3500 studentsPromoting student association throughout the country Organizing introduction events Responsible for Bands & PA

Annual Business Case Competition beginning in May 2017. Mission: We want to reach out to the students with the message that sustainability and business can fit together. We want to empower and engage students to contribute and have real impact in sustainable transition. How we do that: a 6-week business case challenge in which 10 interdisciplinary student teams will compete to find the most sustainable, innovative and at the same time implementable solution for core business challenges of five organizations. Core challenges are: Circular Economy, Energy Transition and BiodiversityKey tasks: Member in the core coordinating team, concept development, process- and project management, manager of promotion team, webpage building, acquisition of partners, students and organizations, finances and funding, external communication, selection of students, moderation at eventswww.sustainablebusinessbattle.nl

Leader of the Marketing Department of AIESEC Leiden - The Hague Responsible for marketing strategy of AIESEC Leiden - The HagueSpeaker at promotion events and during lecturesCreating content for the marketing division

Teaching wave surfing & basic ocean safety