Director Of Design, Senior Design Manager
CurrentExceeded the Design team’s impact and project integration 5X by establishing and scaling a high-performing in-house Design function that aligned and drove top strategic growth priorities. Architected Design vision and strategy for the company and disciplines of design research, industrial design, UX/UI design, brand design, and design operations.Achieved $4M in consultant cost savings, a 30% boost in development velocity, improving cross-functional collaboration, driving customer value,… Show more Exceeded the Design team’s impact and project integration 5X by establishing and scaling a high-performing in-house Design function that aligned and drove top strategic growth priorities. Architected Design vision and strategy for the company and disciplines of design research, industrial design, UX/UI design, brand design, and design operations.Achieved $4M in consultant cost savings, a 30% boost in development velocity, improving cross-functional collaboration, driving customer value, differentiation, and margin growth. Maximized the company’s fastest revenue-generating product launch by crafting a compelling value proposition strategy and elevated brand experience.Spearheaded Global Insights COE initiative and embedded user-centered design, advanced insights, and sustainable practices, improving end-to-end development process and market-aligned product strategy that enhanced speed, usability, and customer satisfaction. Ensured the holistic designed PPRA Automated Feeder and Software experience, launching Neogen’s first large-scale automation solution. Guided the UX optimization and design thinking of product relationships for e-Commerce experience.Accelerated OEM product design development by 25% and enhanced brand equity and usability by managing design systems for industrial design and UX design during a dynamic brand state and vision. Migrated the rebranding of 3M connected solutions to Neogen, integrating into the Neogen Analytics platform.Organized inaugural Design Summit fostering collaborative creativity and knowledge building. Transformed the MN satellite facility into a collaborative workspace experience with the vision design of the Neogen Experience Center. Assembled in-person ideation workshops tackling critical business to improve sales experience. Co-developed AI policy and integrated generative AI into processes expanding creativity and quality. Show less