Gabe Friedman Email & Phone Number

Us

• Support creation and execution of the strategic plan for Specialized North America.• Oversee daily operations, ensuring the smooth execution of strategic initiatives.• Identify key opportunities, risks, and challenges for the region and functional teams.• Collaborate with and advise Senior Leadership on regional, functional, and market OKRs and KPIs.• Lead action planning and communication for customer engagement surveys.• Lead and project manage region-wide communication for company all-hands calls, and monthly business reviews.• Manage strategic programs requiring significant leadership involvement and organizational change management.• Support decision-making processes and organizational improvements.• Serve as a liaison between the North American region Leader and other departments, streamlining internal communication and ensuring alignment across teams.

Us

• Led and grew the Enablement team to expand partnership to all customer-facing organizations.• Liaison between cross-functional teams and Enablement to drive new program development.• Developed internal and external marketing plan for new B2B website launch with global impact. Led 13-person project team to successfully deliver training, content, and communications.• Built and managed innovative sales compensation program to drive measurable impact on strategic business priorities. Drove increased distribution and brand alignment among existing retail base.• Led internal and external customer advisory boards to drive program and product feedback.• Identified, measured, and marketed Enablement key performance indicators.• Embedded Salesforce CRM in the USA sales organization. Selected as the global sales champion to drive system development and adoption in other markets.Stretch Projects• Selected to complete a project to analyze the global Mountain business, meeting with global stakeholders and presenting insights toExecutive Leadership and Product teams.• Selected to complete a project to research, analyze, and present marketing priorities for the USA Active Bike line.• Outride Fund Committee Member (2023-2024): Reviewed and scored grant applications, providing key recommendations for funding decisions.

Us

• Led strategy and execution of the USA Sales Enablement Program.• Enablement partner to field sales, inside sales, customer service and management.• Developed and operated Sales Enablement programs to drive new hire onboarding, continuous learning and advanced skills development. Increased first-year goal attainment of new sales hires by 10.14% by developing an improved onboarding program.• Created and maintained Sales Enablement content, systems and tools.• Measured business impact of Sales Enablement programs in collaboration with Sales Leadership and Operations. • Pioneered an internal employee strategy for the company's LMS. Launched 60+ online courses in 18 months and increased internal engagement by 194% year-over-year.• Selected to complete a stretch project with the Mountain Category Leader to research and present product and go-to-market (GTM) recommendations on an emerging Mountain Bike line.

Us

• Built long term strategy for the Specialized USA Sales Enablement Program.• Enabled a team of 60 sales employees, including field sales, inside sales, and managers.• Built an online training hub for the USA Sales Team using the BlueVolt LMS.• Led the development of 22 online sales training courses. Owned strategy, content production, implementation, and KPI tracking.• Created sales training for new customer opportunities that increased close efficiency by 61% in the first 90 days.• Developed a template to train sales employees on new products, programs and initiatives.

Us

• Built and drove engagement on a rewards program for the entire Specialized USA retailer base.• Led new inside and field sales employees through the Specialized onboarding program.• Institutionalized a central content system for the Specialized USA organization.• Assisted in planning the Model Year 2021 product line.

Us

• Recipient of the 2019 Specialized USA Rookie of the Year Award.• Managed product allocation for the entire USA business.• Supported restructuring the USA business by interviewing leadership, and presenting actionable insights to the USA executive team.• Developed a strategic plan for a sales enablement program.• Built a comprehensive onboarding program for sales staff. Onboarded and trained several new inside and outside sales reps.• Collaborated cross-functionally to develop a central content system for the Specialized USA business.

Danville, California, Us

• Responsible for all facets of business (scheduling, finance, legal, client relationships)• Grew revenue 2.5x with Senior Portraits Campaign from 2017 to 2018• Created and managed a multi-platform social media strategy (Facebook, Instagram, Nextdoor, and Yelp)• Designed and implemented strategic marketing campaigns utilizing social media, and influencer marketing• Succeeded in growing the business to have many repeat clients and strong referrals

Folsom, Ca, Us

• Conducted, organized and processed research on over 500 unique organizations• Navigated highly matrixed organizations to determine best candidate for research• Tracked and analyzed customer data using Salesforce

Latham, New York, Us

• Owned ideation, market analysis, and clinical research for a new innovative product• Invited to pitch proposal to senior leadership at headquarters in MA• Worked cross-functionally to generate awareness, and gain consensus on new product offering• Built a marketing effectiveness tool to assess all new tradeshow marketing opportunities in Microsoft Excel• Supported the development of new brand assets, including copy and creative• Redesigned multiple 100-page user manuals to include new brand identity and improve functionality

• Generated and managed unique action sports content on the company homepages• Executed grassroots marketing strategy to increase brand awareness• Established relationships with thousands of potential, and current users globally to maintain product engagement• Recruited international ambassadors for the “Brand Ambassador Program”

Chico, Ca, Us

Chico, Ca, Us

San Francisco, Ca, Us

• Liaison between 35 national stores and corporate headquarters• Planned and managed a 3-day company-wide corporate event within a $65,000 budget• Prepared presentations for senior management• Collaborated cross functionally to build new and improved communication systems between field and HQ

San Francisco, Ca, Us

• Supported the VP of Real Estate and Store Development on location• Researched and analyzed new real estate opportunities nationally• Forecasted sales projections and break-even analysis based on cotenant sales and regression analysis• Prepared proformas and approval packages for real estate committee meetings