Gabriela Yu Email & Phone Number

Responsible for building and managing our suite of FinTech products including consumer financing, credit card/ACH processing, and bill payment. Partner with strategy and sales to evaluate and prioritize upcoming growth initiatives.

Focus on growing adoption of consumer financing and integrating with new financing partners.

- Led end-to-end development of TRAVO, a venture backed company with $2.5 MM.- Integrated client success and user feedback with engineering priorities to maintain98% booking user satisfaction.- Worked directly with the CEO to develop product roadmaps and successfully metdeadlines 88% of the time.- Directed the product development cycle from private beta to live bookings and grew TRAVO from $0 to $4 MM and 2,000+ companies.

Greater Los Angeles Area

- Expanded Crunchbutton from 10 to 40 markets and personally oversaw the launch of 20 schools, 5 of which accounted for 50% of total order volume.- Analyzed user data and implemented behavior specific email campaigns to account for ordering frequency, restaurant popularity, and local promotions.- Equipped 80+ brand ambassadors around the country with marketing materials, messaging, and strategies to create local grassroots marketing campaigns.- Converted user, restaurant, and driver feedback into actionable items for engineers to maximize all forms of user experience.

Stamford, Ct

Managed potential clientele workbook and provided research for specific companies, predominantly MLPs, for the purpose of contract generation.

Performed statistical analysis in excel to find market trends for commodities like crude oil, gasoline, and heating oil.

Bachelor’S Degree, Economics

High School