Gaby Yu Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

- Support execution of social strategy across Premium/Select portfolio and lead brand strategy for AC Hotels, Element Hotels, Le Méridien Hotels, and Renaissance Hotels --Drove 106M+ paid impressions for Le Méridien in 2024 across Meta, TikTok and Pinterest, with a 16.93% VTR (Meta), 31% VCR (Pinterest) and 10.05% FVR (TikTok) as well as Engagement Rates of 36.97% on Meta and 35.51% on TikTok --Drove 45M+ paid impressions for AC Hotels in 2024, with an 11% VTR (Meta) & 8.12% FVR (TikTok) with a 10.68% Engagement Rate on Meta, including a +5.6pt lift in ad recall on Meta and +4.7pt lift in ad recall on TikTok --Drove 33M+ paid impressions for Element Hotels in 2024 with a 12.95% VTR and 7.07% Engagement Rate on Meta with statistically significant brand lift study results with a +9.8pt lift in Ad Recall and +5.1pt lift in Brand Awareness- Lead monthly editorial calendar planning across brands, reviewing and approving content. Co-develop and implement organic and paid content concepts and calendars across platforms- Manage influencer partnerships, including agency and talent support, shoot and hotel logistics, and activation logistics to create meaningful, relatable content- Coordinate and manage production partners and shoot logistics, inclusive of contracting- Track content & social budget and invoicing and organize weekly team meetings and agendas

Austin, Texas Area

• Serve as the day-to-day contact at Marriott International for social media management & listening for hotel properties across 30+ brands• Assist the Director with the multi-year implementation and roll-out of a social media management tool and a social media listening platform across the enterprise-- Discover and document stakeholder requirements to deploy software in a way that anticipates future needs or accommodates business requirements that may arise-- Establish platform implementation and ongoing success criteria-- Maintain documentation of implementation steps and activities-- Configure appropriate platform solutions that meet requirements, and fulfill use cases-- Ensure that all users are trained and educated properly and in a timely fashion-- Develop scalable governance and administrative processes• Develop design and configuration recommendations for ad-hoc projects and initiatives, and implement with vendors as-needed• Consult with stakeholders to make recommendations for people, processes and technology that help them achieve their objectives• Implement social advertising technology that generated over 100M+ social engagements with a $0.03 CPE and drove $21M+ in revenue

Austin, Texas Area

• Implement and maintain strategic product sampling programs for 20+ net new and existing clients• Manage end consumer communications with 20+ unique sampling communities to develop and maintain engaged and healthy audiences• Execute brand sampling campaigns to maximize quality review content through member targeting to drive sales on new or key products for a brand• Track and optimize performance of sampling campaigns/programs while ensuring all services remain in scope

Austin, Texas Area

• Partner with industry leaders in telecommunications, hospitality, technology and consumer goods to optimize social marketing strategy for the enterprise, including implementing influencer tracking• Integrate third party bot technology to increase efficiency and decrease inbound volume by 30%• Maintain platform relevancy according to changing business needs across 8000+ social accounts• Onboard and empower 1000+ end users to drive platform adoption• Create executive-level reports for actionable insights and monitoring

Austin, Texas

• Designed platform configuration to align with business strategy• Created cross-functional documentation for a new product launch• Provided support and analysis for implementations to reduce project duration

Austin, Texas Area

Responsible for managing Pinterest-- Increased followers over 250%, from 300 to over 1,000 in 11 months-- Increased average monthly viewers and users engaged over 1500%-- Authored a Pinterest guide for intern training -- still in useCreated graphics for newsletters and Instagram; took product photosWrote weekly blog posts and newslettersConducted market and company research

Arlington, Texas

Managed a campus visit marketing campaign for over 5,000 recipients and increased campus visits by an estimated 10%Created content for advertisements on websites -- generated over 1,600 new inquiriesDesigned travel pieces and wrote emails promoting the institutionAssisted in market research and brand development

Seoul, South Korea

Analyzed companies for investment profitability under an analyst's guidanceCalculated financial metrics of a company through income statement analysisAssisted in sector and company research

Sergy, France

Educated non-English speaking children in English language and grammarDeveloped strategies to encourage increased use of the English language through worksheet and journalsAssisted young children in completing schoolworkPlanned physical activities to promote a healthy physique