👤 I have been a Product Designer since 2016, working in the areas of UX and UI while helping to build products from scratch and also evolve existing products.💻 Experience in Finance, Health, Education, and Telecommunications fields.Some of the companies I have worked with include Brazil Education Ministery, Brazil Health Ministery, CI&T, ClearSale, COGNA Educação and Claro Brasil.💎 My design skills range from defining and designing user journeys to creating interfaces and conducting usability testing. In my creative process, I seek to understand the functioning of the business in all aspects before building wireframes and medium to high-fidelity prototypes.💪🏾 I have led teams of 2 to 5 designers and work well in teams, seeking collaboration with trust without micromanagement and non-violent communication.⚙️ Tools I know:Figma | Generative AI | WordPressMiro | Mural | Whimsical | NotionMazeGoogle Analytics | Hotjar
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Product Designer SêniorCi&TFederal District, Brazil -
Senior Product DesignerCi&T Sep 2024 - PresentCampinas, São Paulo, BrasilUX/UI Designer para projeto Renegocie Web. - Consumo de Design System- Construção de jornadas para web em Desktop e Mobile- Construção de style guide e componentes para web a partir de componentes base de app- Testes A/B -
Ux DesignerG4F May 2024 - Sep 2024Brasília, Federal District, BrazilWorking as lead UX Designer on Brazil’s Education Ministery for the SISTEC (stands for Sistema Nacional de Informações da Educação Tecnológica) project, mapping user journeys and business needs.My responsibilities include:• Negotiation with requesting stakeholders• Writing and Reviewing User Stories• Wireframes• High-fidelity prototypes ensuring the correct use of components from the Federal Government's Digital Standard (Gov.br Design System)• Mapping and creating flowcharts and user journeys -
Product DesignerZello Tecnologia Nov 2023 - Mar 2024Brasília, Federal District, BrazilI worked as a UX Designer mapping user journeys and business needs for several projects at the Ministry of Health. Among them, I highlight:SomaSUS- A system for consulting and planning investments in health infrastructure at a national level.- I actively participated in strategic planning and understanding user needs and company needs.- Collaborated in the creation of design components to evolve a style guide and possible Design System.My Digital SUS (formerly ConecteSUS):-Support in documentation and prototyping of existing journeys.SISAGUA:- Adaptation and improvement of existing journeys and functionalities to design standardsProposal for redesigning the entire systemNational Health Fund:- Construction of new functionalities using the entire Product Discovery process for the InvestSUS Gestão system -
Product DesignerCi&T Jun 2022 - May 2023Campinas, São Paulo, BrasilI worked with research, usability tests, experiments and growth analysis focusing on leaner flows, with a growth aspect, for Claro Brasil products. Among my skills are:• Specialist in research decision communication, representative of the research team in relation to stakeholders; able to demonstrate external and external port manageability• Construction of knowledge bases to contribute to all related areas• Dedication to customers and stakeholders, investing significant time in studying and validating ideas• Contribution to the creation of management processes and practices to evolve over time and influence management.• Mapping and optimization of the main business levers to promote continuous improvement and accelerated growth and execution of solutions for growth• Conducted experiments, collected results and fed back learning in an agile way• Positioning always one step ahead of competitors by researching current media trends• Presentation of creative and visual solutions to stakeholders, advocating creative decisions and incorporating feedback;• Complete understanding of the creative process• Trusted partner of the Brand Strategy and Marketing teams, articulating strategies and advocating solutions to obtain the consensus of the creative team -
Product DesignerCi&T Dec 2021 - Jun 2022Campinas, São Paulo, BrasilWorked on the Chargeback project for ClearSaleMy role as a Designer and Consultant was to understand the level of digital maturity of the stakeholders and the moment of repositioning that the client was going through to then create the new Chargeback platform using design thinking and product methodologies, applying the knowledge of business rule in wireframes and flows for the different personas.• Translation of complex tasks into user journey flows to solve usability issues and meet the needs of these users;• Collaboration with designers, product managers, product owners, engineering and other related parties in different areas to deliver the best solutions for the business;• Deliverables that guaranteed consistent documentation to developers and high quality of prototypes in each Sprint;• Based on the Design System developed in-house, I sought continuous improvements from the team in product processes;• Research and Usability Tests to challenge/validate design decisions. -
Product DesignerDextra Jun 2021 - Nov 2021Campinas, São Paulo, BrasilWorked on a project for a remarkable healthcare company which was responsive for making tests and experiments on components to various types of medicine and vaccines. • Cohosted Lean UX workshops diving into Product Discovery;• Stakeholder management since they were struggling to adapt to the new remote and digital first methodology;• User Journey mapping;• Service Blueprint;• SaaS interface design -
Creative Director.Valloo Jan 2021 - May 2021BrasíliaCreative Direction for the communication of .valloo companies. I managed a team of 4 Art Directors, passing on all my technical knowledge.Within the Marketing sector, I was responsible for:• Planning campaigns for the partner banks of the In Mais Program, for the application promotion campaigns• Redesign of 3 of the 4 .valloo companies' websites. -
Product Designer.Valloo Dec 2020 - May 2021Brasília, Distrito Federal, BrasilConsulting in UX Design, addressing the importance of the core in a financial services and technology company.I was responsible for designing the interface for the Pontos In Mais Program application, always basing User Interface and UX Writing decisions on studies with partner bank customers.Delivered high fidelity prototypes and design ready for production goods.Conducted research and usability testing for validation of design decisions -
Creative Supervisor.Valloo Jan 2020 - Dec 2020Brasília, Distrito Federal, BrasilManagement of a team of art directors, focusing on the delivery of digital media plans for the 4 companies of the group.I was responsible for the Creative Direction of each company's social networks, and also for the redesign of all websites. -
Markerting AssistantIngrupo Jan 2019 - Jan 2020Shis Ql 22 Conjunto 4Direção de Arte para campanhas online e promo para o In MaisDireção de Arte para comunicação do In Mais PrêmiosDesigner para a Bank10 -
Marketing Intern.Valloo May 2017 - Jan 2019Lago Sul, Federal District, BrazilMarketing Intern. Learning with Senior People and applying knowledges form college
Gabriel Macedo Skills
Gabriel Macedo Education Details
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Information Technology
Frequently Asked Questions about Gabriel Macedo
What company does Gabriel Macedo work for?
Gabriel Macedo works for Ci&t
What is Gabriel Macedo's role at the current company?
Gabriel Macedo's current role is Product Designer Sênior.
What schools did Gabriel Macedo attend?
Gabriel Macedo attended Universidade Católica De Brasília, Universidade Católica De Brasília, Iesb.
What skills is Gabriel Macedo known for?
Gabriel Macedo has skills like Adobe Illustrator, Adobe Photoshop, Microsoft Office, Marketing, 3d Modeling, Video Editing, Marketing Digital, Adobe In Design, Usabilidade, Adobe Xd, Desenvolvimento De Aplicativos, Identidade Visual.
Who are Gabriel Macedo's colleagues?
Gabriel Macedo's colleagues are João Lucas De Melo Souza, Rick Pen, Marcos Felipe Carmo, Vinícius Monteglione De Oliveira, Koustubha Kale, Luis Otávio Faconi, Pedro Henrique Costa Miguel.
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Gabriel Macedo
Trading Analyst | Process Improvement | Negotiation | Finance | Cx | Ux | Fintech.São Bernardo Do Campo, Sp1creditas.com
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