Marketing and Innovation Advisory to help brands and businesses build new innovation pipelines, reach consumers in unique and community-oriented ways, and build new consumer insights. Provide counsel across Food And Beverage, Retail and Marketing Services for enterprises from start-up to scale. Select projects include:- Grassroots and Community marketing strategy food and beverage brands- Innovation and Insights for generation strategies for leading agencies and brands in fashion and retail-Market sizing and opportunity generation for start up businesses across food, pet and social media.-

There are tens-of-thousands of local publications reaching your audience daily. EmpowerLocal is an ad-tech company helping brands and agencies partner with the most trusted and influential local publishers anywhere in the U.S. The result is greater relevance at the local level, stronger community engagement, and better overall returns on marketing spend.

Visitor is a crisp, clean, lightly hopped non-alcoholic beer. It’s also gluten-reduced.We started Visitor to create a bit of balance for anyone who's seeking it. So that you can enjoy the ritual without feeling full or tired. So that you can keep the hang going without sacrifice. And so you can share in the moment regardless of what you are—or aren't—drinking.

o Core member of North American. Zone leadership team for leading CPG company. o Re-organized North American marketing function transforming Kraft Heinz to connect and engage with the consumers of today. Recognized as a Top 10 Marketer of the Year by AdAgeo Re-engineered disruptive innovation process increasing speed from concept to consumer from 2+ years to 16 weeks with first for Kraft Heinz tests using DTC, Food Trucks and direct delivery to consumers.o Renovated and reinvented 90% of Kraft Heinz portfolio over two years including restaging iconic brands like Heinz, Kraft Mac & Cheese, Oscar Mayer, and Velveeta, which was recognized as the best brand reinvention of 2021 by AdAge.o Built The Kitchen, Kraft Heinz’ first-ever internal creative studio with 100 creators serving as social AOR to entire North American brand portfolio. o Integrated and build best-in-class consumer analytics platform, Kraft-O-Matic, including building a 32M unique 1P dataset with proprietary data science models through partnerships with Google, IRI, Epsilon and LiveRamp. o Leveraged insights to build internal Media House, executing personalized media resulting in average return on ad spend improvements of 25%, including scaling plans across all digital media.o Integrated and rebuilt a consumer insights function leveraging the latest in forward-looking predictive technologies including social media, econometric analysis, and empathy-oriented consumer panels, integrating shopper insights into organizationo Rebuilt the Kraft Heinz marketing and brand foundations playbook including new training documents and systems, as well as helmed external Creative Council and new agency structures. To Integrated e-commerce and retail shopper marketing systems into one Omni customer focused organization connecting retail media networks in store programming and trade to provide a holistic strategy to retailers on the most effective way to reach shoppers at every point of purchase.

o Core member of executive leadership team for 4th largest brewer in U.S. Developed growth strategies and culture contributing to making MHL Co. the fastest-growing top 10 beer company in the US and the leader in the Flavored Malt Beverage segment while being outspent 10-1 by larger competitors. Company volume increased 10X over six years, with bottom line growth increasing 20X, reflecting efficient go-to-market strategies, driving incremental focus throughout 3-tiered sales and marketing channels, and consumer-focused innovation strategies.o Lead all US marketing functions, including innovation, business planning and activation. Manage and develop team of 40 in Chicago and in field-based positions, including brand management, category insights, retail, experiential, content and digital marketing. Recognized in Business Insider Most Influential CMOs (2020), Adweek Young Influencers (2019), AdAge #3 Marketer of the Year (2019), in addition to AdAge 2017 40 Under 40 (2017), and AdWeek Top Chicago Brand Marketers (2017).o Launched White Claw Hard Seltzer, earning leadership position and created new better-for-you hard seltzer segment and driving $1.3B in incremental revenue in 4th year on market. Product is most successful new to world innovation in beer category in the last 40 years.o Transitioned organization from traditional marketing activities to a digitally-native, social media and experiential strategy to attract new, hard to reach millennial and Gen Z consumers. Buit social audiences that ranks in top 10 among all beer brands, while maintaining engagement rates 3x category average.o Lead and coordinate sales and finance leadership team in annual budgeting and planning of $150 MM+ A&P budget to deliver double-digit top and bottom line growth. o Developed 5-year strategic growth plan for company through innovation and organic growth, securing board approval and implementing pillars through organization structure and priorities.

Leading all consumer activation for Mike's Hard Lemonade and additional brands including digital and social media, promotions, events, sponsorships, PR and advertising.

Northstar Lottery is the private manager of the Illinois Lottery, a multi-billion dollar state run enterprise that contributes funds to K-12 and public infrastructure projects. In my position, I am leading teams to delivery innovative, industry leading programs including online subscriptions and loyalty programs, as well as working to increase our brand awareness through digital and social media channels.

At Pabst, I worked with a team that energized and revitalized many of our brands, including Pabst Blue Ribbon, Lone Star, Colt 45 and others. My role included developing and implementing digital and social media strategies across brands, implementing systems and processes to improve our merchandising capabilities, product placement, and historical and archival research.

Marketing and communications management for game software development company.

Marketing and Brand Management summer associate for Disney's MMORPG. I worked on advertising plans, events, customer messaging and developing partnerships to help grow this nascent product