Mary Gilligan Email & Phone Number

Tulsa, Oklahoma, United States

Tulsa, Oklahoma Area

Tulsa, Oklahoma Area

• Serve as primary liaison between corporate Cox Media Group Digital team and local digital support team to communicate workflows, deadlines, upgrades, etc.
• Oversee ad ops escalations, campaign troubleshooting and manage escalations in partnership with Cox Media Group Digital team and digital vendors.
• Responsible for communication of all digital operations fulfillment policies & procedures.
• Explore, identify and establish workflow platforms and processes for local digital team to use across multiple markets.
• Work with Digital Sales Managers and Account Executives to develop and execute growth on top tier accounts.
• Lead and manage a team of local digital specialists in seamless campaign execution and campaign management.

Tulsa, Oklahoma Area

• Develop and train a team of 12 Account Executives to grow digital revenue for Cox Media Group Tulsa Radio by leveraging a comprehensive suite of digital products and services.
• Collaborate with Tulsa Radio sales managers to identify, implement, sell and support digital sales initiatives to meet revenue goals.
• Actively manage $1.2 million in digital revenue for Tulsa Radio by optimizing campaigns to meet clients’ KPIs, create custom reporting recaps, meet with clients monthly or quarterly to prevent client churn and grow.
• Manage a variety of digital campaign functions including developing digital marketing strategies, client on boarding, campaign reporting and analytics and review meetings with clients.
• Serve as the primary liaison between Tulsa Radio and Cox Media Group Digital Revenue & Operations teams, leveraging the sources from CMG Local Solutions to identify and share best practices across the.
• Monthly digital training with sales team to review go-to-market strategy and digital product deep dives.

Tulsa, Oklahoma

• Assist Account Executives with local digital sales, including but not limited to, PPC, SEO, Display, Retargeting, Mobile, Website Design, Video and Reach Extension, for small to medium sized businesses.
• Create proposals based on customer goals and serve as the liaison between the sales team and digital revenue and operations team.
• Analyze campaign metrics and create custom performance reports that effectively display how client goals were met or exceeded, with the goal of increasing retention and sales.

Dallas, TX

• Top level pay per click account management for Jiffy Lube®, Wholly Guacamole® and francesca’s®.
• Assist in building new paid search campaigns including creating extensive keyword lists, ad copy and budget recommendations across multiple platforms
• Analyze market industry trends and behavioral data to compile effective digital strategies and solutions for clients
• Monitor and administer daily and weekly custom reports, delivering insightful understandings of consumer behavior patterns, along with tactics to improve performance WoW
• Monitor and evaluate search performance across multiple channels to increase ROI in accordance with client goals

Plano, TX

-Actively conduct high level analysis of Pay Per Click campaign performance and conversion data for more than 130 accounts-Active campaign management for clients spending $5,000+ with a total monthly budget over $240,000-Execute strategies to grow traffic through creative ad copy writing, manipulation of bids, keywords and landing pages-Educate clients on.

Stillwater, OK

-Develop and optimize marketing initiatives to drive customer acquisition-Collaborate with clients on weekly promotions to increase revenue and customer retention-Develop and manage social media accounts-Outside and inside sales to acquire new accounts-Implement and execute event promotions and TV commercials

Oklahoma State University- Stillwater, OK

-American Advertising Federation National Student Advertising Competition-Create a million dollar campaign for JCPenney targeting 25-34 year old women-Develop the media plan using resources such as MRI, Simmons and Nielsen data to determine the best media strategies for the target audience-AAF First Place-10th District Competition-AAF Best Media Plan-10th.

Stillwater, OK

-Contact OSU alumni across the country to raise scholarship money and funds for new education facilities on campus-Keep alumni connected to Oklahoma State University for continued support and contact