Gareth Rafferty Email & Phone Number

Birmingham, Gb

West Midlands, England, United Kingdom

Managing the day to day running of the company website which is platformed on Magento 2. Optimised the product creation process allowing the digital team to create over 1000 products on the website since being in the role. Manage the bi-monthly digital promotion cycles for the website too. On top of that I help problem solve and issues that arise on the site. If I cannot fix it myself, I will then liaise with a development agency in order to get these put into development and get them fixed. This involves quality assurance testing before things go live and a keen attention to detail.Spearheaded AI integration to improve the processes within the wider marketing team. Trained the team and some senior managers on how to best use AI to enhance their workflows further to get more done. Resulted in increased productivity for the whole team and faster product creation for the website. Built webpages for a variety of brands while at Aston & Fincher. Utilised Adobe XD to create interactive mock-ups to present to senior management for approval. Resulted in designs getting approved, and created in Magento.Work closely with the Digital Manager to strategise new ways to improve digital performance and provide better customer experiences.

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Birmingham, England, United Kingdom

I help people who need help with website development, personal branding or general marketing consultancy. This involves strong time management skills to ensure that client expectations are met and the workload gets done. A recent project of mine was building a website for a Climate Change Tech Fund in the USA. I built their new site on Wix and utilised a range of different sources to get royalty free imagery. Used Wix's built in AI features to improve the overall user experience of the site too.

Raleigh, North Carolina, United States

Building and executing a digital marketing plan to help Hiretalk to raise capital and expand to the local and international area. Working closely with Co-Founders to reach the company goals. Critique the website and look for ways in which the UX could be improved, then feed that back to the CEO to put into the devstream. Results in improved customer experience and more content for LinkedIn.Communicate with hiring professionals to get feedback on their needs, relaying that information back to the Co-Founders so the company knows how it can be improved, and target the product to the best suited target audience.Hiretalk helps businesses to become more efficient in their assessing and hiring of candidates.

London, England, United Kingdom

Work directly with 8 clients to manage their personal brand on LinkedIn. This involved arranging weekly meetings with the clients to ensure that the content ideas were aligned with where they wanted to take their personal brand. Involved attention to detail when writing the social media posts, creativity when coming up with the content ideas and project management skills when managing the workload and expectations of all 8 clients.Utilised LinkedIn to engage with each of my clients communities and connect with their target audience to build their profiles faster.

London, England, United Kingdom

Created a cross-platform integrated marketing strategy and implementation process on the organic content marketing side.Built the framework to make it easy for when staff are off to ensure social media posts still go out.Designed a range of social media posts showcasing events and the company culture in a creative way. Assisted the Head of Revenue to send out sales emails and messages on LinkedIn using LinkedIn premium and creating sales lists of the intended target audience.Regularly used digital tools such as: Notion, Asana, Creative Cloud, Hubspot

London, England, United Kingdom

This role was a client of New Found Media. I managed digital communications for Bitz Solutions by Elemental Concept. This role involved creating a sales and marketing strategy for Elemental Concept's brand new product. Then I executed the strategy to drive new business for this new product.

Leicester City, England, United Kingdom

I was the Founder of New Found Media. Helped to kickstart personal brands on LinkedIn and start conversations with the people that my clients wanted to be talking to. Had to source clients myself. I did this through primarily LinkedIn outreach and connecting with individuals. Involved a lot of business acumen to prioritise different tasks when working with clients, improving internal processes, sales work etc. A heavy part of the client work was video-based, meaning I used the Adobe Creative Cloud a lot to produce videos and graphics based on client requirements for their LinkedIn content.

Derby, England, United Kingdom

Working closely with the Founder, James Johnson to help bring in leads and improve the company's online marketing strategies. I managed the company social media accounts posting 3 times a week on LinkedIn and Facebook. This involved building their company website. For this website, we decided to build on Wordpress with the Divi Theme Builder due to their website requirements and projected needs for their site.Also assisted with Sales for the business. Primarily focusing on email outreach using Gmail then logging all communication via Hubspot CRM system.

Birmingham, United Kingdom

Working on all forms of marketing both online and offline. This was more of a 360 degree marketing position whereby I did a mix of social media marketing, blog writing, events planning and creative work with the Adobe Creative Cloud.An example project I did while at West Midlands Growth Company was some client work for West Midlands Trains by designing graphics using Adobe Illustrator and editing videos on Adobe Premiere Pro for a display ad based in the London Underground. I also managed some of their in-house social media company pages on Instagram, LinkedIn and Twitter. On top of the above I created gifs on Photoshop and graphics on InDesign too in order to keep those social media channels engaging and also for a paid ad campaign aiming to promote the region.

Manchester, United Kingdom

In this role I learnt how content licensing works. I have also gain a larger insight into the social media world by exploring the depths of different social platforms to find suitable content for a range of profiles within Media Chain. Inventing ideas of where to take the Student Problems account (with 8.7 million followers on Facebook alone) in the future is just another task I have done whilst at Social Chain. These ideas looked into how the Student Problems page can reach more people and provide even more value to students across the globe.I continue to further my subject knowledge as well as my communication, team working, creativity, analytical thinking and strategic thinking skills.

Derby, United Kingdom

In this role, I have taken part in a range of events. In this role I have:- Taught 40 lecturers about digital tools and technology used by the university and it's students- Wrote a blog (link attached) based on a benchmark of statistics about students using digital technology and compared this to our students. This was then displayed on the university's intranet- Modelled as part of a digital skills campaign in collaboration with JISC- Been filmed as part of the JISC campaign to discuss how From this role I have gained team work, communication, presentation and analytical skills as well as specialist knowledge about digital tools and technology.

Derby, United Kingdom

I am a Co-Host on the Happy Mediums podcast. We find the happy medium on a range of controversial topics, with a focus on the influencer world and how social media operates in the present day. Our podcast episodes consist of:- An introduction on the topic- Our experiences- An "in the news" section - EndingWe try and keep them short so that people can watch them whilst commuting or on lunch etc.From this I am building my confidence, public speaking, presentation, team working skills. I am also gaining industry knowledge by doing this podcast. Check out the podcast in the link attached.

Wolverhampton, United Kingdom

Regularly deliver Total Respect training in a pair to professionals. Aims to assist them in listening to voices of Children in Care and Care Leavers. Includes delivering activities to professionals (teachers, social workers and counsellors etc) in order to get them to feel how these young people feel on a daily basis. Total Respect Training helps to tackle stereotypes around Children in Care and Care Leavers.From this I have gained emotional intelligence, verbal and non-verbal communication, presentation, persuasion and leadership skills.

Derby, United Kingdom

Helped MX Display with marketing a new product. This included creating blogs which were uploaded onto their website and social media marketing. Managed social media accounts on Twitter, Facebook, Instagram and LinkedIn. Content created and curated which included video creation and images. To analyse the content I used the built in Social Media analytics along with Sprout Social. At the end of the internship I had to present a presentation of the increase in engagement, profile clicks, likes and click-through rate to their website. I used Google Analytics to find the click-through rate and also looked at bounce rate to find where they lost people on their website.Ensured readability and Search Engine Optimisation of blogs were good, to make it easier for the audience to read. I used Yoast SEO in WordPress to do this. From this internship I learnt communication, social media marketing, analytical presentation skills as well as building my knowledge on the large format printing industry.

Open to do public speaking. Regularly speak for the City of Wolverhampton Council and have spoke in front of more than 400 people of various ages to tell them about my experience in Foster Care and inspire them to work hard and build their dream life. The overall aim is to inspire young people that have been in Foster Care that they are just as good as anybody else. I have also spoke in front of Social Workers, teachers, counsellors in aim to teach them about the different adversities Children in Care face and clear judgement and stereotypes in this area. This has helped me build my professionalism, confidence, persuasion, networking and public speaking skills.If you have any questions about being in Foster Care or my experience, feel free to ask away, I am open to questions and I am not shy and will not be offended. Speak to you soon :)

Wolverhampton, United Kingdom

Young Person’s Interview Panel in Wolverhampton, gives Looked After Children a voice to say whether people employed by Wolverhampton Council, are of the right standard to help the young people. This includes asking them about their opinions, running activities and listening to them. This role has included interviewing for Social Workers, Young Persons Advisors and even Managing Directors of the Council.From this role I have gained emotional intellegence, professionalism non verbal and verbal communication and persuasion skills. As well as a stern face. :)

Willenhall

Worked as a lifeguard in this role, keeping children and adults safe in the pool. Administered first aid to injured customers. Managed money and took payments for food items and bookings. Cleaned the facilities. Booked customers for future dates. Dealt with face to face and telephone enquiries. Took part in staff training.

Bachelor'S Degree, Marketing (Pr And Advertising), First Class Honours

Activities and Societies: I was part of the TaeKwon-Do society and was even Treasurer for 1 year. Aimed to keep fit, learn new skills.

Bachelor'S Degree, Marketing

Studied abroad in Madrid at this university as part of the Erasmus study abroad programme. Studied modules from digital marketing.