Jay Garrison Email & Phone Number

Bellevue, Wa

- Lead business development initiatives within the Partner Solutions Group.- Manage a portfolio of 30+ projects, providing strategic insights and expert guidance to improve project execution and ROI.- Oversee systems integration and tools for CRM, PRM, and social media platforms to streamline business operations.- Collaborate with stakeholders from VP level to field representatives, ensuring alignment with business goals.- Worked on systems creation and defined stakeholder acceptance criteria and requirements for T-Mobile for Business, ensuring successful project delivery and adherence to business needs.- Program managed various Go-to-Market programs focused on system and product creation, driving market readiness and seamless product launches.

Bellevue, Wa

Responsible for program operations: Planning, directing and managing telesales programs. This includes managing customer relationships and expectations of requirements, needs while providing communication on program performance on regular rhythm of business.Establish program governance to ensure robust and repeatable framework in the following areas:• Requirements and scope documentation and management• Resource management, allocation - training and performance measuring to acquire optimum results• Managing resource and stakeholder expectations – end goal in mind• Manage program marketing and sales performance and reporting on a consistent rhythm

Mercer Island, Wa

A SENIOR SALES/MARKETING EXECUTIVE, WITH YEARS OF PROVEN BUSINESS DEVELOPMENT, CREATIVE MARKETING/PROJECT MANAGEMENT WITH A RANGE OF EXPERIENCE IN DIGITAL, SOCIAL, PRINT, GRAPHICS, EXPERIENTIAL, PACKAGING, RETAIL, ADVERTISING AND CROSS-FUNCTIONAL LEADERSHIP.

Greater Seattle Area

Supervised and directed Project Managers/Account Executives to drive the planning and execution of consumer connection campaigns and projects for one of the world’s leading casual gaming companies.Collaborated with the Global Creative Director to implement consistent branding and messaging into all aspects of communication. Managed projects ranging from Video, Retail Packaging, Social Media, PR, industry trade shows, and large integrated marketing campaigns.Instrumental in the launch of new and innovative games. Built and implemented game updates.

Cupertino, Ca

Supervised the development and execution of 3D fixturing and graphic programs globally for iPhone, including the recent launch of iPhone 4. Trained and managed geographic leads and global partners in execution of complex 3D and 2D marketing programs for iPhone.Managed and drove carrier relationships with Tier 1 countries for in-store presentation worldwide. Engaged directly with local resources to help build deep relationships with retail account partners. Worked cross functionally with internal partners to build a global in-store program for iPhone 4. Implemented the global launch of iPhone 4 across all global carriers. Managed staff, including internal producers, external contractors, and agencies, in the execution of design, engineering development, and production of all global programs related to iPhone 4. Worked with 29 Tier 1 carrier relationships and 59 separate retail relationships with a global point of sale base of over 80,000.Mentored staff to effectively engage in retail marketing relationships for the U.S. geography, Apple’s largest and most productive geography. Negotiated with internal/external partners to drive marketing strategy into Apple’s retail partners across all product groups, including key accounts such as Best Buy, Target, Wal-mart, and AT&T.

Started Garrison, Inc. in February, 2007. Specialized in Branding, Marketing, Business Strategy, Business Coaching, and Project Management. Clients:Cinetopia: An industry leader start-up in the theater and entertainment industry. Its mega complex utilized super high definition projectors, luxury living room theaters, and a high end restaurant and wine bar. Developed, strategized, and implemented a social networking strategy. Managed, curated, and built targeted consumer conversations surrounding movies, wine, and food. Produced a pre-show high definition advertisement video that plays before each movie. Analyzed, strategized, and advised through Google Analytics on all web properties to build traffic and relevance for Cinetopia’s customers. Increased revenue for Cinetopia by 75% YOY in 2010.Riverfront District/OliverMcMillan: Worked with world class innovative developer and the City of Everett Washington, on a $450 million multi-use living community. Led creative team to build a full branding and identity package for this exciting community. Strategized with key leadership on crafting a deep story for the Riverfront District to be used by the public relations team, leasing team, marketing team, and community leaders.Cloverleaf Group: Analyzed, strategized, and led a continual brainstorming session for this 60-year-old, $75 million company. Creatively crafted a business leadership plan allowing key leadership at Cloverleaf to drive change within the company and build relevance with their core mission, current customers, and new industries and business.OutdoorMarksman: Built, analyzed, and strategized changes in the web presence of this company serving the outdoor recreation industry. Effectively used Google Analytics, analyzed, identified, advised and led changes in website to improve traffic by 30%.

Rumblefish, Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since its founding in 1996. The multidisciplinary agency helps organizations build stronger customer relationships through music -- first, by developing distinct music identities that express clients' unique brand attributes; and second, by creating music branding programs that enrich their customers' brand experiences. Rumblefish recently launched the first online Music Licensing Store(SM) (MLS) to make licensing music fast, easy and affordable. MLS offers a broad range of authentic, independent music for use on television programs, films, Web sites, podcasts and more. Rumblefish clients include NBC-Universal, HBO, Nike, The North Face, adidas Originals, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, visit www.rumblefish.com

Implemented BrandNetX (Nike Brand Marketing’s Global Digital Asset Management System) on-time, on-budget, and ahead of adoption estimates. Developed both economic and budget models for BNX. Initiated the acceptance and approval of funding for BNX through senior management. Developed, nurtured, identified, hired, and trained the core team for BNX. Drove the organizational and cultural aspects of launch and exceeded adoption curves for the project. Drove strategic IT project oversight for Global Brand Marketing. Implemented cultural and organizational change in the Brand IT organization. Influenced and drove 3-5 year strategic plan for Global Brand Marketing. Responsible for high profile presentations to leading industry groups. Consulted with large global companies on their Digital Asset Management and Marketing Operations management projects.

Managed a team of employees, outside vendor partners, and designers, as well as additional subject matter experts to execute projects for Global Brand Marketing Basketball Globally. Executed the Brand Management strategy in a range of projects, including Nike’s Battleground Global Street Basketball competition, presentation to sign Lebron James, retail installations, architectural remodels, and specialized event installations and logistics, including Nike’s presence at the All-Star Game. Managed budget, vendor negotiation, resource allocation, resource accountability, and creative opportunity solving. Innovated ways of work, through the electronic exchange of files across the team. Reduced time to market from creative to execution. Required consistency across region, country and the entire globe. Drove and executed outsourcing models to provide greater flexibility in management of workload and acquisition of specialized work skills or talent. Helped drive these best practices throughout the organization.

Lead project manager for project’s from Nike’s Brand Design team. Led creative and execution teams to produce projects and source unusual items. Worked with creative directors, photographers, designers, graphic artists, prepress houses, fixture vendors, architects, POP vendors, internal Nike clients, and senior management. Projects included remodel of Chicago Niketown, Nike’s presence at the Nagano Winter Olympics, and Factory Store fixture program, as well as new store deployment. Drove new organizational structure through senior management to absorb the changes occurring at Nike and provide more holistic project and category management.

*Responsible for the project, budget, resource, and execution management for project across Nike’s Brand Design department. oProjects included… +Supershow Atlanta +Nike’s Alpha Product Launch, Retail Execution

Responsible for budget, resource, vendor management and execution or projects ranging from print management, Point of purchase displays, retail window installation, catalog print production.

Portland, Oregon Area