𝗨𝗻𝗹𝗼𝗰𝗸 𝗬𝗼𝘂𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘄𝗶𝘁𝗵 𝗦𝗶𝘁𝗸𝗮 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 At 𝗦𝗶𝘁𝗸𝗮 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, we are committed to empowering leaders, teams, and organizations to achieve transformational change that lasts. Our mission is to unlock potential and foster growth, helping clients navigate challenges and drive exceptional results. With a passion for leadership development and human potential, we enhance productivity, boost performance, and foster engagement. We achieve this through impactful communication strategies, interactive workshops, and immersive, hands-on learning experiences. Our tailored coaching and training solutions build high-performing individuals and dynamic team cultures. Whether online, in-person, or through a blended approach, we customize every experience to address the unique goals and challenges of our clients. From one to one coaching to leadership assessments and team-building initiatives, we deliver results that matter. 𝗢𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗜𝗻𝗰𝗹𝘂𝗱𝗲𝘀: • 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴: Personalized guidance to refine leadership skills. • 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁𝘀: Tools to evaluate and grow leadership capabilities. • 𝗧𝗲𝗮𝗺 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 & 𝗧𝗮𝗹𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Strategies to strengthen collaboration and performance. • 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗶𝗼𝗻 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗖𝗮𝗿𝗲𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻: Preparing leaders for seamless transitions. • 𝗠𝗲𝗻𝘁𝗼𝗿𝘀𝗵𝗶𝗽 & 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗼𝗻: Fostering connections through expert facilitation and mentoring. At Sitka Leadership, we don't just coach — we partner with you to create meaningful change, elevate leadership effectiveness, and inspire lasting success. Together, let's transform challenges into opportunities and potential into extraordinary outcomes. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽? 𝗟𝗲𝘁’𝘀 𝗴𝗿𝗼𝘄 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

I led a great team of 20 Managers and Product Owners, overseeing the operations of the PlayNow website and apps. This included the online casino, lottery, and sportsbook platforms. I directed operations for the Player Account Management (PAM) system, vendor relationships, platform integrations, and product enhancements. I also spearheaded our B2B online casino business, successfully extending PlayNow services to two other Canadian provinces, which generated $100M in top-line revenue. 𝗦𝗼𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝘂𝗱𝗲𝘀𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: • 𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗣𝗹𝗮𝘆𝗡𝗼𝘄 𝗳𝗼𝗿 𝗦𝗮𝘀𝗸𝗮𝘁𝗰𝗵𝗲𝘄𝗮𝗻: Implemented a turnkey managed service delivering PlayNow to the Saskatchewan Indian Gaming Authority (SIGA). • 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻: Integrated a facial recognition biometric solution that increased successful registrations by 40%. • 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝗳𝗼𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Introduced an AI pilot application into PlayNow, resulting in a 91% increase in average bets per player and doubled the number of games played per session. It also identified patterns of problem gambling.

Talk about a role with a built-in purpose. I got to lead a team that delivered $1B annual profit to the BC government to support healthcare, education and community programs. Leading a team of 135 technical professionals and managers, I drove the strategic revenue growth and management of industry policies and procedures. I had oversight of operations for 35 casinos across British Columbia, including the gaming management operating system. My position required collaboration with various stakeholders, including casino owners, vendors, industry associations, and government agencies. 𝗔 𝗳𝗲𝘄 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝗺𝘆 𝘁𝗲𝗻𝘂𝗿𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱: • 𝗥𝗲𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗖𝗮𝘀𝗶𝗻𝗼 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: I restructured the Casino Operations department, launched a communications and training team, and instilled a Customer Experience culture. • 𝗟𝗲𝗱 𝘁𝗵𝗲 𝗖𝗢𝗩𝗜𝗗-𝟭𝟵 𝗣𝗮𝗻𝗱𝗲𝗺𝗶𝗰 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲: I directed the effort to reopen BC casinos following the pandemic. We brought together BCLC leadership, the casino industry, government, and public health officials. The collaboration included 280 people across 23 departments. Opening day was successful on all measures and was the most profitable day in BCLC history. • 𝗠𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗲𝗱 𝘁𝗵𝗲 𝗚𝗮𝗺𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝘆𝘀𝘁𝗲𝗺: I delivered a four-year, $12 million project to modernize the casino gaming management system, meeting both budget and timeline targets.

I had the privilege of leading a dynamic cross-functional team of 48 professionals across Lottery Sales, Operations, and Order Processing. I was accountable for the sales performance and P&L objectives for our 4,000 lottery retailers in the retail, kiosk, and hospitality channels. This responsibility required a keen focus on aligning our strategies with customer and stakeholder needs and ensuring operational efficiency across all functions. Throughout my tenure, I achieved several significant milestones. By reorganizing the department, I created the Key Account team and galvanized the organization around a customer-focused partnership strategy that continues to guide that team today. This approach enabled us to reach an impressive $1 billion in annual revenue while streamlining operations and reducing costs. A standout accomplishment was the launch of Lotto Express, the world’s first in-lane lottery channel utilizing a payment pin-pad, which we successfully navigated through a complex landscape of regulatory, technological, and vendor challenges.

I focused on growing revenue across the network of Lottery retailers in British Columbia. My key responsibilities included expanding and managing the retailer network, developing operational improvement processes, and overseeing strategic projects. One of my proudest achievements was transforming our sales process from a manual pen-and-paper approach to a streamlined digital solution by effectively implementing the Salesforce CRM platform. I also instilled a culture of change leadership, which was crucial for successfully adopting the new technology and ensuring that our team embraced the transition. It was a rewarding experience that significantly enhanced our operational efficiency and customer engagement.

I led a team of 7 Territory Managers responsible for business development and execution of compliance initiatives with the Hospitality retailers.

I led the British Columbia sales team for the second largest producer and distributor in the Canadian beverage alcohol industry. I was accountable for achieving revenue, profit, and market share targets across government, private retail, and hospitality channels. During my tenure we transformed Polar Ice vodka from a brand selling 6500 cases per year to 65,000 annually.