Gary Jackson Email & Phone Number

Dublin

Dublin

Dubai, Uae

• Translation of category and brand objectives into commercial strategies• Ensure commercial strategies are developed into customer and in-store plans that deliver quarterly results• Excellence in activation and execution• Store back thinking: design initiatives and plans taking into account key success criteria (customer and shoppers) • Input into the initiative design• Shape commercial plan for category innovation and country trade innovation plans• Fuel In-Store & Customer Plans with Commercial Strategies • Delivery of Comprehensive Instore Guidelines for Distributor network to execute the Perfect Store across Cereals and Snacks Portfolio. • Fully embedding our Path to Purchase model across the business.• Leading of Monthly Category Sufficiency meeting and validation of risks and opps from Demand planning meetings• Lead the development & execution of new product launches across all targeted channels (sales training, listing, pipeline filling, special displays, utilization of P.O.S materials)• Management of Trade Marketing function delivering flawless instore execution and strategies

Dubai

• As per Category Manager Job Spec in Irish business. Relocated to Middle East Office. New position created in Middle East for the first time. Bringing wealth of Category experience from Key European markets.• Management of a key Brand Restaging project for our Kellogg’s Masterbrand in the MEA region along with the development of a Kellogg Customer Engagement Centre in the UAE, the first such Centre outside of Europe.

• Develop Cereal & Snacks Category Leadership through compelling Category Vision that focuses on driver strategies, and incorporating channel–specific strategies to grow cereal• Ensure Category Vision and drivers are fully-embedded in Cereal business structure, processes and ways of working.• Develop shopper understanding within Commercial Team and deliver best in class to ROI Retailers to help grow overall Category performance.• Formulation and Presentation of Category Plans for Key Customer channels to positively influence Kellogg €Sales & Share of Market (space/range/location/distribution/availability).• Profitably maximise Kellogg Brand portfolio through building, developing & maintaining sustainable relationships with customer buying teams.• Plan & Evaluate the effectiveness of all Category Management innovations.• Work in conjunction with National Account Managers to ensure maximum distribution of full product portfolio & maximum use of Sales Budgets per account.• Interpretation and Presentation of relevant Market data for all internal/external customers.• Influencing customer buying departments in line with key Kellogg Sales & Marketing strategies in order to leverage opportunities & ensure maximum sales for promotional spend.• Head of Trade Marketing with a budget in excess of €2m, with team of 2 peopleo Development & execution of P.O.S materials / brand/ channel to communicate brand objectiveso Development of clear assets strategy, lead asset purchasing, supervised placement, monitored & evaluated performance, and return on investment