Head-hunted to return to lead all areas of store, stock and logistic management. Business turnover increased by 40% during the period.• Setting monthly staff sales targets for £1.3m annual turn over - normally reached, frequently exceeded• Designing tactics for hitting sales targets - promotions, staff training/incentives, marketing through PR, online and social media channels• Ensuring quality and satisfaction at all points in customer journey experience - in store, point of delivery, after-care and online sales• Managing sales, web and delivery teams• Building good relationships with over 14 suppliers to ensure quality and efficient supply

Italian Contemporary Designer Homeware store * Staffing, communications, finance, IT and systems startup training management for flagship UK store * Creative planning of store layout

Head-hunted to grow customer base, sales and hits on OneDeko’s fledgling online store. Increased sales by ten fold.• Product buying, negotiation and liaising with suppliers and delivery companies with a strong focus on consumer profile• Developed and delivered a successful SEO strategy for the company website and managed analytics including PPC• Sourced products to fulfil anticipated customer demand• Introduced new marketing techniques - email marketing, flyers and adverts in ABC publication.• Developing new retail categories to expand product range with SEO tools to increase sales of major brands including Calligaris• Responsible for quality control and customer services management

Online Contemporary Furniture and Homeware store. Range of senior management roles working with Director. Key responsibilities included:* Buyer for all stock lines including bespoke high-end product* Rebuilt www.purves.co.uk and managed SEO and online marketing strategies with massive impact on turn over*Design and production of company marketing and publicity* Bi-monthly emails to customer base using Constant Contact and Campaign Monitor allowing online analytics

Line managed team of 25 sales advisers including disciplinary procedures and staff appraisals* Set department and store targets based on a store turnover of £5m* Controlled all stock in and returns to suppliers

and coordination of live cooking shows demonstrating kitchenware and foods product

Manager of the year award 2002 * Responsibility for all staff budgets, work schedule and recruitment* Stock control and display rotation

Liaised with stylists and company directors* Organised corporate and media functions* Customer services adviser, demonstrated new products* Shop front and in