Report directly to the Board of Directors. Responsible for overall strategic and operational planning, staff, expansion and execution of the mission. Ensure ongoing programmatic excellence, and consistent quality finance and administration. Expand revenue generating and fundraising activities, manage timelines and resources needed to reach goals.

• Responsible for developing long- and short-term strategies related to economic and community development; marketing and recruiting to attract convention and tourism organizations to Sacramento• Identify, evaluate and recruit business/partnership opportunities both nationally and internationally; interface with local business, community organizations and local governments to recruit new and expanding convention business to the Sacramento area • Conduct and coordinate SCVB’s outreach and sponsorships with diverse community partners such as the Black, Asian and Hispanic Chambers of Commerce, AAPPA, Organization of Chinese Americans; identify tradeshows and events for the SCVB to participate; provide reports and analysis on effectiveness of participation • Design and implement annual marketing/public relations activities for attraction efforts; oversee advertisement placements and location outreach in partnership with SCVB tourism & marketing departments • Responsible for managing business attraction projects from initial client requests for information and facilitate transfer to appropriate sales manager for ongoing account management • Respond to all local and national requests for information regarding the culture/diversity of the Sacramento region • Develop and maintain strong relationship with City of Sacramento, ethnic community, shareholders and local governments to solidify SCVB relationship within the community • Produce Sacramento’s annual Juneteenth Festival, a three-day festival celebrating the Emancipation Proclamation; coordinate all aspects of the festival including execution of sponsorship agreements, media, site selection and promotion