Gary Hoffman is a Group Content Director at YouTube at Google. Colleagues describe them as "Gary Hoffman is one of my favorite people in the world. I had the pleasure of working with him at Above Average Productions in 2016, where I headed up Human Resources. I knew as soon as I interviewed him that he is one of those rare people that excels at everything he does and somehow stays humble. I had the pleasure of seeing him at work in various brainstorms that confirmed he is one of the greats. I love his positive energy, creativity, ability to strategize, and the way he is able to handle both client and company needs in branded campaigns. Gary is a natural born leader that makes business fun for everyone around him. I can't recommend him enough." and "It is impossible to describe Gary Hoffman. He is just someone one has to meet to truly appreciate. Gary has so many facets that make him such a unique and incredible person, co-worker and employee. I will start by highlighting Gary's personality. When Gary Hoffman's name is mentioned to someone it is quickly followed by, "I love that guy," or "I love Gary." Whether they are personal or professional connections, that sentiment is universal. Why? Because Gary is his very own brand that establishes instant connectivity and rapport... I like to call his blend of traits as Brand Gary. With the one-of-a-kind personality, Gary can make and create relationships effortlessly. This is such a special gift. His personality can be described as: quick-witted, extremely intelligent, business oriented, ethical and relationship-driven. Gary is one of best connected individuals in the entertainment, advertising and branded content industry. By nature, he is a deal maker and someone who vendors, celebrities and producers bring first look opportunities to since Gary can get clients on board with big ideas and his ability to deliver flawless execution is in a class of its own. He balances that with also being extremely strategic and creative. A perfect set of strengths to possess for one who is in the business of building brands. Gary is able to access a situation and figure out how to frame any problem in a solution-oriented manner that drives projects and business. Gary is straight-forward, no BS kind of guy. What you see is what you get. He is extremely loyal and operates with true integrity. Gary is a gifted writer, communicator and presenter. His amazing sense of humor is able to charm even the most jaded individuals. Gary has a quality few have -- true charisma. Working with Gary you too will have the ability to experience Brand Gary and benefits for all it exudes. I hired Gary over 14 years ago and have worked with him in various capacities ever since. I highly recommend working and partnering with Gary. You won't forget it once you experience Brand Gary."