Gastón O. Email & Phone Number

Ciudad De México, CDMX, MX

Mexico City, Mexico

As a manager at Qualtrics, I lead a team of 8, comprising Research Analysts, Project Managers, and Solution Specialists. Together, we focus on driving impactful market research projects across international landscapes, with a particular focus on the dynamic EMEA and APJ regions.Our collaborative efforts are dedicated to delivering high-quality market.

Mexico City, Mexico

+ I've successfully contributed as a strategic consultant to top consumer goods categories, spanning spirits, bakery, confectionery, and groceries. My portfolio includes brands like Maestro Dobel, 1800, José Cuervo, Del Monte, Ricolino, and many others.+ In charge of designing and overseeing qualitative, quantitative, and innovation projects for top.

Mexico City Area, Mexico

• Developed Oreo Innovation funnel for Latin America. Responsibilities included concept development, consumer testing, financial analysis and project management.
• Conducted full launch assessment for Barni, in which I developed a feasibility assessment, including size of the prize, concept, portfolio strategy, and volumetric research.
• Report to Latin America Innovation Director and dotted line to Global Innovation Directors.

Mexico

• Responsibility for designing and implementing Brand Strategy, including product launches and advertising campaigns.
• Developed key innovation based on movie properties (Oreo Smurfs & Oreo Transformers) and seasons (Oreo Christmas, Chips Ahoy Brownie).
• Developed promotions in trade MKT to boost sales. Achieved double-digit growth VS LY.
• Head of biscuits portfolio design. Key responsibilities included volume gain / loss scenarios and profitability analysis.
• Selected as… Show more
• Selected as representative of Latin America to participate in Oreo's Global Strategy Workshop in San Francisco. Underwent a Design Thinking training at Stanford University, in addition to lectures in Google and Twitter.

Mexico

• Head of Innovation for Gum Brands in Mexico. Developed innovation funnel (Trident, Clorets Bubbaloo); key responsibilities included ideation & concepts, testing and feasibility assessment.
• Of the ideas generated, 5 were evaluated as high potential for the Mexican market. One of these ideas was chosen to develop regionally and globally.
• Leader of freshness for Latin America.
• Report to Marketing Director; dotted line to Global Innovation Directors.

Mexico

• Developed Brand Strategy - including new positioning and advertising campaign for Bubbaloo, a ‘Power Brand’ of Kraft Foods and leading brand in children’s confectionary in Mexico.
• Developed and launched 4 releases per year, each supported by an advertising campaign that included both digital and traditional media (TV / Digital / OOH / Trade MKT).
• Reversed brand’s negative sales trend, achieving double digit growth VS plan.
• Took Bubbaloo to Olympic Brand status (Millward Brown's… Show more
• Took Bubbaloo to Olympic Brand status (Millward Brown's brand classification).
• Report to Marketing Group Manager; 3 direct reports. Managed budgets of 70+ M. Show less

Mexico

• Reworked Clorets’ brand foundations - including the development of a new positioning, Brand Idea and corresponding advertising campaign.
• Redesigned product portfolio.
• Accomplished sales growth for the first time in two years.
• Report to Marketing Group Manager; 2 direct reports. Managed budgets of 60+ M.

Mexico City Area, Mexico

• Developed and launched break-through award-winning Chiclets Infinity advertising campaign.
• Developed and launched new flavor for Chiclets Infinity, supported through both traditional and non-traditional media.
• Report to Marketing Group Manager; 2 direct reports and budgets of 60+ M.

Mexico

• Developed and launched break-through award-winning Chiclets Infinity advertising campaign.
• Developed and launched new flavor for Chiclets Infinity, supported through both traditional and non-traditional media.
• Report to Marketing Group Manager; 2 direct reports and budgets of 60+ M.

Certificate In Management Skills, Management, Certificate

Certificate In French Pastry, Baking And Pastry Arts/Baker/Pastry Chef

Certificate, Certificate In Leadership Skills

Bachelor'S Degree

Activities and Societies: Recognition "Borrego de Oro" for outstanding contribution to cultural activities during my studies.