Gaurav Gupta Email & Phone Number

New Delhi, Delhi, India

Noida, Uttar Pradesh, India

•Strategic Planning and execution:Collaborated with leadership to develop and execute digital branding and marketing plans encompassing areas such as social media marketing, content marketing, SEO and inbound lead generation, aligning with organizational goals.•Comprehensive Digital Marketing Strategy:Developed and implemented holistic strategies to drive growth and enhance brand awareness through SEO, social media, email, paid advertising, and content optimization.•Website Design, Optimization, and Content Management:Drove initiatives to optimize company website for enhanced brand image and user experience, managing content creation and resolving backend issues.•Content Generation & Curation:Contributed to creation and curation of compelling content for internal blogs, newsletters, and diverse social media platforms maintaining consistent engagement with target audiences.•Website Traffic Monitoring & Analysis: Utilized tools like Google Analytics, AHREFS, HubSpot to monitor website traffic and engagement metrics, continuously enhancing user experience and optimizing conversion rates. Tracked PPC lead generation success for informed decision-making.•Email Marketing Campaign Implementation: Successfully executed email campaigns using HubSpot CRM, ensuring seamless data integration to enhance campaign performance.•Performance Reporting & Analysis: Generated and delivered regular reports on digital marketing performance metrics for informed decision-making and strategy refinement.•Budget Oversight & Reporting:Effectively managed marketing budgets and provided transparent reporting on KPIs, ensuring accountability and facilitating informed decision-making processes.•Continuous Learning & Team Leadership: Remained updated on digital marketing trends and technologies through continuous market research and competitor analysis. Led a team of professionals, fostering a culture of learning and innovation while maximizing team potential.

New Delhi Area, India

• Established/maintained a website that serves as a showcase for the organization's different projects/services.• Discovered possible strategies for increasing the amount of inquiries/leads.• Promoted the business on social media platforms such as Facebook and Instagram.• Collaborated with Founder to elicit prospect needs for developing MOU and BOQ.• Attended various industry-related exhibitions/events in search of new and emerging products/concepts.• On-site inspections to monitor the development of the projects regularly.• Coordinated with vendors for the procurement of new materials.

Gurugram, Haryana, India

Product Marketing• Collaborated with global product marketing teams to execute B2B marketing initiatives covering awareness, consideration, and conversion stages which included email marketing campaigns, sales enablement, thought leadership initiatives, content marketing, partnership marketing, social media and other related programs.• Collaborated with sales leadership to execute effective campaigns, improve processes and marketing efficiency to deliver MQLs.• Worked with campaigns groups to develop, refine and maintain targeted marketing across various channels.• Collaborated with the creative team to develop localized landing pages, websites, emails, collateral, case studies, and content/promotional pieces for inbound & outbound tactics.Database Management• Data Identification: Collaborated with internal marketing teams w.r.t TAM/SAM to identify the potential & laying down definitions based on different Buyer Personas.• Data acquisition: Collaborated with external vendors. Used tools like Zoominfo, data.com, D&B(Hoovers) as per ICPs.• Data cleaning/enrichment: Enhanced data quality/completeness for leads, contacts and accounts on various parameters like contact info, industry segment etc. Used tools like Zoominfo, Synthio, D&B(Hoovers) etc.• Data structuring/representation: Alignment of customer data. Parent/HQ/Branch account-based identification in customer/prospect data to support Upsell/cross-sell.Key Performance Indicator• Collaborated with project management teams in India and the United States to build a framework for identifying and defining key performance indicators (KPIs) for the Marketing department and its subdivisions.• Aided various marketing teams to evaluate the efficiency & performance results in terms of meeting their strategic and operational goals which contribute towards the organization’s success through Tableau based dashboards.

Gurgaon, India

Project Management - Managed demand generation for multiple products and facilitated secondary research, which aided in the execution of different marketing/sales initiatives such as account-based marketing (ABM), cold calling, form submissions and competitive intelligence.Team & People Management - Assisted the team in achieving their objectives and key performance indicators (KRAs) by managing the work pipeline. Provided timely performance feedback (quarterly and annually), as well as coaching and mentoring following assessments. Assured the quality of study data.Reporting• Utilized salesforce.com for sales enablement and ROI reporting on various marketing efforts.• Operated internal CRM to generate a variety of reports on various marketing campaign parameters.• Used internal CRM to create online surveys for internal usage (feedbacks, polls, and quizzes).

Gurgaon, India

Project Management - Managed demand generation for multiple products and facilitated secondary research, which aided in the execution of different marketing/sales initiatives such as account-based marketing (ABM), cold calling, form submissions and competitive intelligence.Team & People Management - Assisted the team in achieving their objectives and key performance indicators (KRAs) by managing the work pipeline. Provided timely performance feedback (quarterly and annually), as well as coaching and mentoring following assessments. Assured the quality of study data.

Gurgaon, India

Project Management - Managed demand generation for multiple products and facilitated secondary research, which aided in the execution of different marketing/sales initiatives such as account-based marketing (ABM), cold calling, form submissions and competitive intelligence.Team & People Management - Assisted the team in achieving their objectives and key performance indicators (KRAs) by managing the work pipeline. Provided timely performance feedback (quarterly and annually), as well as coaching and mentoring following assessments. Assured the quality of study data.

Gurgaon, India

Working for the marketing department in the United States and India-based offshore businesses. Working using a CRM platform and conducting comprehensive Internet searches for industry sectors, verticals, associations, and businesses to increase market share. Analytical abilities demonstrated concerning data investigation and decision-making. Managing a "Quality Assurance" crew and their individual job profiles. Report Generation - Industry/Segment Analysis & Lead Generation

Gurgaon, India

The company is based in Virginia, USA, and specialises in SaaS. In the event management sector, it offers a variety of online solutions such as event management software, web surveys, e-marketing, and requests for proposals aimed at various event industry providers through its various products.

New Delhi Area, India

Website advertising is a major focus of the company. Google Adwords and Adsense are used to assist them to optimise a website from start to finish and converting it into a revenue-generating tool. These include www.mapsofworld.com/, www.mapsofindia.com/, and www.dgreetings.com/, among many more.

Mba, Marketing/Marketing Management, General

Bca, Computer Programming, Specific Applications

Education record