Gauthier Dericbourg Email & Phone Number

Paris Et Périphérie

Ebiquity is an independant consultancy, world leader in media investment analysis, working with 70 of the world’s top 100 advertisers.Performing consultancy and audits for international advertisers, focused on specific expertises:- Media investment efficiency: defining and tracking KPIs, analysing cost and quality of digital and offline buys- Operating models: reviewing processes organisations, and remuneration at global and local levels- Media reviews: providing strategic… Show more Ebiquity is an independant consultancy, world leader in media investment analysis, working with 70 of the world’s top 100 advertisers.Performing consultancy and audits for international advertisers, focused on specific expertises:- Media investment efficiency: defining and tracking KPIs, analysing cost and quality of digital and offline buys- Operating models: reviewing processes organisations, and remuneration at global and local levels- Media reviews: providing strategic support for advertisers during RFI and RFP phases, including the definition of contractual commitments, and post pitch follow ups- CSR applied to media: monitoring best practices, measurement tools, action plans- Ad hoc consultancy: training, workshops- Cross-functional management of multidisciplinary teams located in different countries Show less

Paris Et Périphérie

Ebiquity is a leading independent marketing and media consultancy.- Bespoke consultancy services (organisational topics, transparency audits, contracts reviews, in-housing capabilities)- Supporting advertisers through international media reviews (from defining needs to RFI, RFP and final negotiations)- Productivity analysis to maximise the efficiency of media investments

Puteaux

- Coordinating branding and performance media campaigns over 34 countries (Europe, 60M€ net / year) • Main entry point for the client for the region • Guiding local markets on their communication strategies, media planning, optimisations and reporting process based on KPIs set and defined with the client • Facilitator within the Havas network: sharing best practices, training new teams... • Delivering integrated campaigns through a close collaboration with partner… Show more - Coordinating branding and performance media campaigns over 34 countries (Europe, 60M€ net / year) • Main entry point for the client for the region • Guiding local markets on their communication strategies, media planning, optimisations and reporting process based on KPIs set and defined with the client • Facilitator within the Havas network: sharing best practices, training new teams... • Delivering integrated campaigns through a close collaboration with partner agencies (creative, PR...)- Planning, buying and implementing Pan national campaigns (Worldwide) – 25M€ net/year- Negotiating with suppliers and auditing the buys- Crisis communication management (plane crashes, terror attacks...)- Team managementKey clients: Emirates, Business France, Aéroports de Paris... Show less

Puteaux

Paris

- Contributing to multichannel strategies and planning (TV, Print, Radio, OOH, display, VOL, SEA), supported by media specialists.- Following campaign orchestration, implementation, reporting, post-campaign analysis- Answering international requests from the MEC network (now rebranded as Wavemaker)- Clients: Activision, Campbell’s, Wilkinson, Energizer, Visa, Winamax

- Supporting the Group Manager in charge of TV magazines (Télé-Loisirs, TV Grandes Chaînes, Télé 2 semaines)- Liaising with creative and execution agencies to ensure the full roll out of the communication plan across TV, OOH and Digital- Contributing to a bi-monthly B2B newsletter- Negotiating shared visibility partnerships with mainstream events

- Piloting quantitative and qualitative surveys to optimise content according to readership's preferences and feed the editorial teams with ad hoc insights

Nantes, France

- Establishing partnerships with public bodies- Creating commnication materials and documentation to contextualise and explain the art exposed in the gallery to visitors

Master 2, Marketing For Product Managers

Activities and Societies: Rédacteur en chef du magazine du Bureau des Arts

Échange Universitaire, International Marketing

Semestre d'échange universitaire. Valparaiso, Chili.