Full responsibility for the commercial sales teams across all B2B- accountability at senior management level for the sales P&L, including the European aerosol market (special gas market).Sales Management and Sales competency development. Defined a clear strategic sales and marketing plan across all the sales functions using defined metrics with a robust KPI suite and CRM in place to monitor and align business expectation. Developed and implemented sales team’s competency profiling. Delivered improved performance and talent retention.Contract review and negotiation. Negotiation of UK and European contracts with key strategic customers to secure long term business relationships these include Unilever (£23m spend per annum), RB, Two sisters food group and BOC cylinder supply. European aerosol contracts included Colep in Poland and Portugal and Repsol in Spain.Acquisition and lateral integration. Member of acquisition team to deliver due diligence for purchase of cylinder business to meet expectation in lateral business model defined by UGI International. Full responsibility for commercial modelling and Integration, Investment of £16m for two organisation purchased during 2019. Continued Education. Regulatory Compliance, Aerosol process legislation, & Mental health awareness at work, Government clean air strategy (alternative fuel sources) organisational champion.

Responsibility of the Aerosol and Key account business in the UK and Europe. To expand the profitability in the aerosol propellant business in line with the UGI International strategy. Focusing on aligning the business model across all parts of the operation including supply and distribution to allow the business to become the No 1 supplier of choice across EuropeDefinition and Alignment of the Aerosol business model. Review of the aerosol business model that included pricing, operational costing, and supply challenges. This meant realigning the business to apply and remove cost across the segment. This was modeled and integrated within 6 months of taking the role.Facilitating lean programs to improve efficiencies. Facilitated a Lean to Win program with 3 key suppliers (Unilever, Reckitt Benkiser, and L’Oréal) to review cost and supply of Aerosol propellant with an aim to reduced waste and improve efficiencies. Sales Management and team development.Revenue and Gross margin improvements. Full accountability for the Aerosol and Key account budgets, to deliver significant growth across both B2B functions by strategic management of pricing. This was achieved through improved value pricing and hedging/forward trading of product through the supply organisation. European Development of the Aerosol markets. Project manager for the implementation of the European strategy to develop the aerosol business across Europe. Commissioned the largest study of the European business model that is now widely used as part of the Federation of European Aerosol reports to detail the footprint of supply and infrastructure within this segment. Developed supplies into Europe through distributors whilst modelling a business plan for building new terminals and supply routes between UK and Rotterdam. Avantigas Limited are considered the no1 aerosol supplier in Europe with over 90,000t supplied between the UK and Europe.

Management of a team of 10 UK based area sales managers where main function was coaching and developing the team to achieve the desired business results. Supported new business growth through effective coaching 3 days per week, using a sales-first leadership principle to develop sales skills, specifically for the development of new starters to integrate them into the business functionality quickly and effectively whilst balancing the senior team members expectations and development needs