Gavin Wright Email & Phone Number

Richmond, Virginia, United States

I lead the creation, implementation and adoption of a formalized content operations workflow for the programs VPM supports, aligning our people, processes and technology with the organization's strategic goals.

Richmond, Virginia, United States

I led the organization’s venture into podcasting as a new content medium. I am responsible for the operations and logistics of podcast content, from assessing pitches to acting in a project management capacity for teams of freelance producers and talent, including production planning, budget management and contracts. I am also responsible for coordinating with internal marketing and fundraising teams to support each individual production in alignment with the overall content strategy and strategic goals of the organization.

I was hired to help facilitate a digital transformation for a public media organization that had recently changed ownership and was looking to modernize its approach to creating television and radio programming. I collaborated with department leads and staff across the organization to assess existing workflows and pain points, then proposed and implemented an action plan that included identification and rollout of communication and project management tools as well as processes and systems for intake, review and organization of new content. Simultaneously, I was responsible for managing the internal development of a new content medium (podcasting) and gaining buy-in from internal stakeholders.

Richmond, Virginia Area

I motivated team members across a variety of disciplines to deliver high-impact, high-quality digital products on time, on budget and with our clients’ best interests in mind. I balanced working independently to keep projects organized with collaborating with a team of project managers to ensure resourcing was accurate, team morale was high and processes were refined to incrementally improve the project experience.

Chesterfield, Va

• Listened to prospective clients’ stories and goals during in-person consultations to determine the suitability and best fit for the work• Collaborated with teammates to accurately estimate projects and present proposals to clients• Guided clients, content creators, designers and developers through the process of each project with clear, consistent communication• Facilitated internal reviews and quality assurance checks to streamline delivery of polished, effective products• Managed project schedules, tracked time and prioritized tasks through the use of internal project management software• Balanced client deadlines and project budgets with creative staff to ensure the highest quality was achieved in the most efficient manner• Presented process refinement ideas and staff requests to upper management for continuous company improvement• Maintained ongoing relationships with clients following the completion of the initial project scope and suggested additional opportunities for success

Chesterfield, Va

• Worked in conjunction with web designers to create engaging content for websites and print materials• Optimized content and code for search engines on a monthly basis for more than 20 client websites• Composed and edited blog posts for clients as well as for company blog to build community engagement• Provided content strategy, SEO and social media suggestions to potential clients in initial consultations• Trained business owners on how to use social media platforms such as Facebook and Twitter for business• Researched industries to develop branding and marketing strategies for new business names and taglines• Created and executed out in-house social media campaigns for Facebook, Twitter and Google Plus• Tracked changes in traffic to websites using Google Analytics and shared suggestions with clients

Ba, Mass Communication / Literature & Creative Writing

Activities and Societies: "The Whitetopper" College Newspaper, Appalachian Center for Community Service Student Advisory Council, Habitat.

Education record