Gabriela Barneva Email & Phone Number

Zurich, Switzerland

‣ Led a continuous discovery process to identify opportunities for product direction while aligning with company OKRs‣ Created a “context culture” amongst engineers by involving them in continuous interviewing and direct contact with users‣ Conducted immersive user research by experiencing the product as a student and obtaining Sparkademy’s Core Catalyst Certificate (4-month process)‣ Assisted in drafting product alignment documentation and communicating with stakeholders to outline feature needs and timelines‣ Planned, designed, tested, shipped and measured product features to improve the user experience‣ Participated in strategic company discussions and the creation of OKRs

‣ Provided educator support by managing the preparation and delivery of course content in the User Experience Design Diploma program‣ Helped students understand the course material by providing empathetic guidance ‣ Contributed feedback on the student experience to help streamline processes and future operations‣ Assisted the Admissions team in screening and selecting new Diploma candidates

Calgary, Alberta, Canada

‣ Supported the Front of House team by acting as a leader and trainer‣ Hosted events and company meetings while building a positive customer experience and loyalty‣ Attended leadership workshops to improve training and onboarding abilities for new staff‣ Executed spec processes to ensure an efficient and memorable guest experience consistently

Calgary, Canada Area

‣ Analyzed market trends to spot digital marketing opportunities‣ Determined competitive environments faced by clients by conducting SWOT analyses‣ Managed the release of relevant social media content by planning and scheduling posts‣ Developed an understanding of profitable markets by creating customer personas

Calgary, Canada Area

‣ Supported the Account Services department by handling advertising projects‣ Reviewed and edited advertising materials to ensure quality and consistency before delivery‣ Researched and brainstormed marketing campaign ideas by working closely with the Account Services and Creative departments‣ Conducted new business research to spot business opportunities ‣ Furthered the smooth operation of the business by handling daily administrative tasks and client lunches

Diploma, User Experience Design

Business Management And Organizational Studies, Business

Coursework in Integrated Marketing Communications, Strategic Management, Analytics, Professional Writing, and Document Design

Specialization, Business Management And Organizational Studies