Providing Google's Programmatic Direct Solution for Agencies and Publishers

Covering Large Consumer Brand Advertisers including ConAgra, Disney, NBC, Nestle, Reckitt Benckiser, SC Johnson, and Trojan

Created Warner Home Video's national retail account incentive plan for 2009 and 2010 with Executive Management based on account specific net revenue achievementDesigned the $800 million fiscal year plan for WalMart as part of the sales team, including quarterly profit and loss by division, resulting in 20% growth versus goal

Collaborated with the SVP of Sales to develop, implement, and manage an excel-based modeling tool to empower sales team decision-making for promotionsCreated and maintained marketing profit and loss tools to forecast demand, budget national spending plans, and control packaging and product costs, reducing marketing plan approval turn-around time 50%Forecasted financial and operational analyses on major sales and marketing promotions across respective business units including Theatrical New Release, Catalog, T.V., and Non-Theatrical Franchise

Designed business model for an online studio featuring three income streams and $4 million in annual revenueForged alliances with HBO to produce original studio content for the internetExecuted financial analysis for ultimate revenues and costs for each piece of contentBuilt and revised fundraising pitch, which secured over $3 million in investor equityDeveloped departmental strategy and explored monetization opportunities for internet content

An online movie delivery service - DVDs with same day delivery.Created idea, designed website, and implemented service ultimately managing $20,000 in annual revenue and 16 employeesServed on company Upper Management, working directly with the Officers (www.thecorp.org) guiding thecompany to 50% growth in profit