Gema San Miguel Email & Phone Number

Community Of Madrid, Spain

Seattle, Washington, United States

- Consulting for Microsoft Corp., I help develop and execute strategic partnership programs, acting as the primary point of contact with existing partners. - Responsible for driving marketing campaigns with a strong focus to increase brand awareness and build brand love over time. - I work in close collaboration with partners, agency teams, and cross functional teams to achieve marketing goals, including KPIs and ROI.

Western Europe

- Working in partnership with the regional Education Sales team, I own strategic discussions to advise on, create and execute an integrated marketing plan (inc. of content, paid/organic social, events, comms) that best supports business objectives and delivers agreed targets/KPIs. - Guide development of integrated marketing plans in line with marketing objectives (acquisition, nurture, re-engagement) to create marketing signals at scale. Ensure plans reflect the importance of connected customer journeys and data driven decision making

Western Europe

- As CMO Consumer Lead, I drive Digital Marketing transformation and execution in the Western Europe area. Leverage of data-driven marketing insights to innovate go-to-market TTL campaigns reaching consumer audiences - at a global, regional and local scale - &, at its core, to influence business growth and nurture brand fans.- As Regional Creative Agency Management Lead, I work in partnership with Agency and CMO Lead/LT to support creative and operational efforts in the region in alignment with Microsoft brand principles and business requirements.- Strong virtual leadership skills, leading and working a cross org v-teams (client, creative & media agencies, and media owners)- Develop of Agency Management Playbook and YoY operating model to support team´s engagement- FY business and financial management, inc regular QBR

Western Europe

Driving Content Marketing in the region supporting B2B GTM activities reaching Commercial audiences. Leveraging Modern Marketing capabilities, global nurture programs to deliver business impact across different solution areas. Own, enhance and activate Customer Evidence Program in the region fuelling relevant and adhoc content to be added to ongoing content strategies (global/regional/local) - leading the work with agency partners, internal stakeholders and customers. Lead Regional Localization efforts, supporting the broad WE CMO team, by partnering with Localization Agency Leads ensuring content relevancy (language) in the last mile of campaign execution. Inc budget and processes regional management.

Madrid Area, Spain

Bringing the practice of Hatha yoga closer to students, I have the opportunity to teach on a bi-weekly basis at Escuela Internacional de Yoga studio.

Madrid Area, Spain

Champion of Microsoft Consumer Audience, focused on driving business results through integrated comms campaigns and initatives for a number of consumer brands (Windows, Surface, Office, Internet Explorer, Outlook.com, OneDrive and Skype). Since Sep2014 I have had the opportunity to bring to life the Real Madrid soccer club and MSFT partnership, landing an integrated B2C and B2B message both in ESP and abroad (USA, UK, LATAM, APAC) - focused on driving brand awareness, media value and sales. I enjoy working with both internal clients and a number of Agency Partners (Creative, Media and PR) to bring these campaigns to life and have the capability to bring brands to life both with well funded campaigns as well as with limited activation funds.* Engagement with leading advertising and media agencias,as well as media owners and media houses* Daily contact with global and local Microsoft marcom and product teams to drive global aligment maintaining local flavor* Working thru-the-line from ATL to POS, inc PR and SSMM and Digital to drive integrated comms solutions. * Experience running Experiential marketing closing the technology barrier to consumers. Espacio Microsoft as an integrated B2C and B2B space where MSFT value prop was made available for a variety of audiences - families, youngsters, gamers, tech lovers, developers. Content marketing as a driver for experiences.* Led Product launches (Windows 8, IE, Hotmail) sucessfully executing global comms strategy while generating local relevancy. Leveraging local talent (ie. Leyva y Ferrerio y Los40)* Capabilities to lead teams of up to 20 people when project requires

Madrid Area, Spain

. Responsible for the communication strategy for Microsoft Consumer and Digital brands: Windows Internet Explorer, Hotmail, Messenger, MSN and Bing. . Developing & executing communications strategy for the above brands across ATL, BTL, Digital & PR . Work closely with the Business Group lead to ensure aligment between business & comms objectives. . Coordination with global teams in Seattle and Western Europe teams to ensure alignment between Global and Local comms objectives.. Coordinating different local agency partners to meet business needs (media, advertising, PR) seemesly integrating areas of expertise. * Driving content marketing as an effective comms tool. Managing a team of 2 people.. Honours and Awards. Bronze - Websites. El Sol. June 2012. Microsoft Hotmail "A brand new Señorita"CdeC de Plata - Digital execution. Club de Creativos. April 2012Silver - Integrated. IAB Inspirational Awards. 2011. Microsoft Hotmail "30 days to win Julia over"Silver - Integrated. El Sol. 2011. Microsoft Hotmail "30 days to win Julia over"Merit - Integrated. The One Show. 2011. Microsoft Hotmail "30 days to win Julia over""Most contagious"Contagious Magazine #27 2011Microsoft Hotmail "30 days to win Julia over"Shortlist - Efficacy EFI Awards 2011Microsoft Hotmail "30 days to win Julia over"

Madrid Area, Spain

* Driving seamless comms for Microsoft and MasterCard Iberica* Planning and execution of advertising campaigns against set up objectives (Cross Channel)* Working on a local/think global environment* Managing relationships with media and BTL agencies - driving integration* Daily contact with regional teams for both accounts* Development of adhoc advertising campaigns (TV, Print, Digital, OOH) for Banco Santander, GreenPeace, Spanish Cancer Association and Nestea (CocaCola and Nestlé)

London, United Kingdom

Management of the Microsoft Creative Account for EMEA. * Daily contact with local subsidiaries in EMEA and with global teams in San Francisco* Responsible for the correct implementation of Microsoft´s campaigns strategy and execution. * Daily contact with Regional Media Agency _ Universal McCann _ ensuring alignment btw creative and media execution in the region* Daily contact with Microsoft regional clients, providing a unified view on comms at the regionAccount Manager for Ubisoft (EMEA)* Campaign creative and development (TV) and production costs management supporting the launch of Ubisoft Key tiles _ Splinter Cell3, Brothers in Arms, Prince of Persia for the US, Canadian and European markets* Reporting directly to McCann´s GM

London, United Kingdom

Digital Media Planner and Buyer for a number of B2B and B2C brands _ Oracle, British Airways, The Royal Bank of Scotland, Lexmark* Opportunity to buy and plan campaigns both for Western Europe and the UK* Experience running cpc, cpa campaigns as well as awareness/reach * Capability to build relationships with media owners * Negotiation skills * Delivery against media KPIs

London, United Kingdom

* As part of the European Marketing team, I had the opportunity to lead the ongoing comms within the company clients database, running weekly newsletters, featuring latest products, offers and news* Analysis of email marketing results and ongoing optimization of content to push for better results in terms of Open Rate and CTRs* Opportunity to work on letsBuyIt and AMEX partnership deal

Business Strategy & Financial Accumen, Marketing

Great learnings from INSEAD on Business Strategy and Financial Accumen. Gathered skills put in practice on final Customer Planning.

Masters, Marketing Y Gestión Comercial

Bachelor'S Degree, International Business Administration