Gena Lanoce Email & Phone Number

Charlotte, NC, US

• Managed and audited HubSpot platform to improve marketing database of 400,000+ contacts and ensure data integrity, organization, and optimization.
• Maintained Salesforce operations dashboards and assisted with monthly reporting uncovering $10M in pipeline discrepancies.
• Monitored, evaluated, and fielded operations ticketing system of 100+ monthly tickets for incoming cross-functional requests, incidents, and quality assurance.
• Performed statistical analysis of ticketing system to identify trends and areas for improvement/creating enablement.
• Assisted with the development of a training library to enable the marketing team to obtain functional competencies in core processes.

Columbia, South Carolina, United States

• Utilize CRM database (Slate) to manage prospective students’ information and navigate call queries to ensure effective communication.
• Assist with targeted recruitment efforts through relationship building calls and special events to support students through the admissions process
• Conduct on average 150 weekly calls to prospective students and families to discuss a variety of topics including admissions requirements, student life and campus visits

• Student led marketing planning project to develop comprehensive marketing strategy for Herradura Tequila
• Conducted holistic analysis of industry, market competition, and consumers as fact-based foundation for developing new go-to-market strategy. Insights shared via 5 Forces assessment and SWOT analysis.
• Crafted creative brief that concisely identified brand’s positioning, points of difference and character/tonality as foundation for brand, communications, and messaging strategy.
• Created comprehensive marketing plan for re-branding including product/service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L and detailed implementation plan to ensure successful execution.

Major: Marketing, Minor: Sport & Entertainment Management

Activities and Societies: Kappa Kappa Gamma Epsilon Kappa Chapter, Capstone Scholars, UofSC Dance Marathon, Give a Dog a Bone Volunteer.

Bachelor Of Science - Bs, Business Administration, 3.88 Gpa

Advanced Regents Diploma