Gena Williams Email & Phone Number

Portland, Or, Us

Manage end-to-end, cross-functional collaboration and execution of high priority, complex, digital transformation initiatives, including standardized, compelling, data-driven executive and board-level reporting, focused on progress and value delivery.

Managed Nike and factory-facing communications on a number of large-scale, enterprise-wide initiatives, covering a variety of considerations: change, complexity, software integration, global reach, etc. Worked cross-functionally and with senior leaders.

Managed cross-functional communications and branding for a large portfolio; Created strategic roadmaps for executive leaders, awareness videos, built & maintained internal websites, supported training materials and more.

Beaverton, Oregon

Managed communications for cross-functional teams, including designing all new website, web portal, calendars, training resources and more.

Beaverton, Or

Vancouver, Wa

Managed accounts and projects for a number of clients in the technology and financial fields. Was a lead writer for multiple projects, including internal, B2B, and B2C via print and web channels and was responsible for brand strategy and creative content for multiple accounts and projects. Developed relevant and persuasive proposals and presentations and collaborated with internal teams and business partners to follow and maintain brand guidelines. Created, maintained and tracked schedules, budgets, SOWs, POs and invoices. Worked closely with clients, creative and production teams. Understood products and audiences to successfully partner and influence strategy.

Managed in-store communications. Planned marketing strategies and produced signs, posters, banners, point-of-purchase displays and sales promotions to create a consistent in-store experience. Was responsible for advertising department sign shop including printing, database and website. Researched target & secondary audiences to make decisions for effective in-store marketing. Generated manuals and conducted presentations for in-store marketing training. Provided technical support to stores for sign software and website; collaborated with IT staff. Worked closely with vice-presidents, directors, district managers, store and sales managers.

Researched and wrote product copy and updated in-store sign database. Researched and wrote copy for print ads, billboards, flyers, posters, letters, press releases, newsletter, etc. Part of core team responsible for launch of in-store POP displays consistent with store theme. Created signage for weekly & monthly sales events and fulfilled store signage requests.

Led administrative team supporting buying staff. Primarily used inventory and item movement program to input and track purchase orders. Helped solve dispatch and receiving issues, UPC errors, and store-to-store inventory transfers. Maintained in-store sales program, working with buyers, sign shop, and store employees. Generated monthly sales/marketing reports, using inventory program and Excel. Communicated with vendors to answer questions and act as a liaison to buyers.

Ma, Advertising/Public Relations Communications

Visiting Student, Advertising

Activities and Societies: National Student Advertising Competition American Advertising Federation

Ba, Communications

Activities and Societies: Certification Public Relations Certification Conflict Resolution National Honors Society of America Marylhurst.