Gene Flanders Email & Phone Number

Concord, Ma

A three-month freelance contract digitizing materials for ClassKit through the Apple Schoolwork app led to a contract extension then a permanent employment offer.• Partnered with the curriculum team as the design lead to establish processes, new features, and the design of over 5,000 Lexia Instructional Materials including the maintenance, organization, and visual design of the Core5 product website www.lexialearningresources.com/core5.• Implemented WCAG 2.0 accessibility… Show more A three-month freelance contract digitizing materials for ClassKit through the Apple Schoolwork app led to a contract extension then a permanent employment offer.• Partnered with the curriculum team as the design lead to establish processes, new features, and the design of over 5,000 Lexia Instructional Materials including the maintenance, organization, and visual design of the Core5 product website www.lexialearningresources.com/core5.• Implemented WCAG 2.0 accessibility standards, alt text, and form tab order for all Instructional Materials found on and including the Core5 product site achieving AAA compliance and ISO 27001 certification.• Collaborated in a Scaled Agile Framework utilizing JIRA, scrums, PI planning, demos, and retrospectives to deliver efficiencies, mitigate risk, and reduce project length, that resulted in a consistently high rate of delivered business value of over 90%. Show less

Worcester, Ma

Offering on-site freelance for corporate clients and graphic design services for small- to mid-sized companies.Clients: Aptara, Bertucci’s, Greeley Company, Kestra Financial, KW Insurance, Lexia Learning / Rosetta Stone, Montclair Golf Club, Power of 21, and Tommy’s Table.

Smithfield, Ri

I was brought in as a contractor to apply branding standards across the collateral and digital product line. The contract was extended for years then became permanent.• Created a series of mailers, banner ads, and emails directing advisors to advisor.fidelity.com that resulted in the 529 brochure being the most-downloaded brochure in 2015 – accounting for 34% of all downloads.• Branded the Executive Forum and Company Meeting for senior leaders while directing the development of… Show more I was brought in as a contractor to apply branding standards across the collateral and digital product line. The contract was extended for years then became permanent.• Created a series of mailers, banner ads, and emails directing advisors to advisor.fidelity.com that resulted in the 529 brochure being the most-downloaded brochure in 2015 – accounting for 34% of all downloads.• Branded the Executive Forum and Company Meeting for senior leaders while directing the development of all event emails, PowerPoint slides, and photography to ensure consistency.• Initiated an image storage process and database; applied keywords to all digital assets for easy retrieval; saved $2,500 in duplicate image purchase costs; and reorganized the server, providing efficiency gains.• Analyzed advisor.fidelity.com, documented 21 types of inconsistencies, and offered solutions to achieve a better user experience. Show less

Marlborough, Ma

I had taken a year off from work after the birth of my son and was eager to begin freelancing again. I landed a three-month contract that stretched to almost four years within various Fidelity groups.• Created an award-winning 401(k) brand identity for Caremark through the use of playful graphics that helped maintain the client relationship and increase overall plan participation rates and enrollment. • Wrote the slogan “Make it Matter” to explain the new retirement contribution… Show more I had taken a year off from work after the birth of my son and was eager to begin freelancing again. I landed a three-month contract that stretched to almost four years within various Fidelity groups.• Created an award-winning 401(k) brand identity for Caremark through the use of playful graphics that helped maintain the client relationship and increase overall plan participation rates and enrollment. • Wrote the slogan “Make it Matter” to explain the new retirement contribution limits and “catch-up” provisions, and designed collateral that utilized black-and-white photography contrasted with color to target specific age cohorts. Recognized by the 2002 Mutual Fund Education Alliance Star Award. Show less

Needham, Ma

During a tight labor market, a freelance client had grown into the world’s seventh-largest recruitment advertising agency. After I helped them win the Fleet account, they asked me to become a permanent employee.• Created unique campaigns in an intense environment with fast weekly turnarounds. Directed freelancers, photographers, vendors, and production of these campaigns across a suite of materials.• Oversaw the printing of all my campaigns and eventually became the press-check… Show more During a tight labor market, a freelance client had grown into the world’s seventh-largest recruitment advertising agency. After I helped them win the Fleet account, they asked me to become a permanent employee.• Created unique campaigns in an intense environment with fast weekly turnarounds. Directed freelancers, photographers, vendors, and production of these campaigns across a suite of materials.• Oversaw the printing of all my campaigns and eventually became the press-check point person for every major campaign. Show less

Dorchester, Ma

I started freelancing in the 90s when businesses were looking for temporary help. I learned to adapt quickly to different corporate structures and brands. Clients: Caribiner Communications, Grob Health & Science, Hasbro, Hill Holliday, J. Baker, Inc., JWG Associates, Lifeline, Pegasus Satellite Television, and WearGuard.

Boston, Ma

At this annual report agency, I hand-rendered layouts, created comps, and produced mechanicals. Eventually, I designed quarterly reports, annual reports, and packaging across a wide range of industries.