George Forbes Email & Phone Number

United Kingdom

Watford, England, United Kingdom

In addition to my Growth Brands responsibilities, I’m now responsible for developing and managing integrated digital media campaigns, all paid and organic social media communication across all brands and managing the direct to consumer e-commerce platform. My key responsibilities include:Developing and managing integrated digital media campaigns:• Ensuring all communications objectives are aligned to business objectives• Working alongside our media agencies to ensure the right mix of channels and levels of spend are chosen• Managing the critical path to ensure on-time delivery• Sourcing/developing engaging creative, and optimising according to communication channel to maximise response• Measuring performance during campaign and making the relevant creative and strategic optimisations • Post campaign reporting, including summary of results, learnings and recommendations to improve results in the futureResponsible for all organic and paid social media communication:• Managing the monthly communication calendar, including asset sourcing and copywriting• Consumer sentiment analysis• Community management and replying to customersManaging the direct to consumer e-commerce platform:• Analysing the customer journey and making optimisations to improve conversion• Tracking performance through Google Analytics and Google Ads and making the relevant changes to boost performance• Liaising with internal stakeholders to improve internal process, such as pricing and stock management• Producing pricing and promotional plans to drive incremental revenue• Managing the performance and relationships of the affiliate network, improving output from underperforming affiliates and utilising the winning affiliates to further boost sales• Constructing marketing communications plans to acquire additional customers, at a minimum CPA to maintain profitability

Watford, United Kingdom

Based on prior digital marketing experience, I moved into a more specialised digital role as a marketing executive. I continued to improve the on-site customer journey, while taking on more SEO related projects to improve the visibility of our websites and brands. My key responsibilities included:• Collaborating with our SEO agencies to make on-site changes that both improved user engagement and boosted search engine rankings• Managing the organic social media communication calendar, including sourcing and producing creative and copywriting• Collaborating with retailers to activate our sustainability initiative in-store to boost exposure to consumers• Creating social media advertising campaigns from concept to reporting, adopting a test and learn approach. This included collaborating with our media agency, developing and sourcing creative, copywriting, landing page design, on-site and ad analysis and optimisation and reporting

Watford, United Kingdom

Following my studies, I was offered a graduate role in the brand marketing team, where my responsibilities focused improving the online customer journey on our brand websites. I was also responsible for online and offline PR activation, including media events to drive increase buzz and awareness of our brands. My key responsibilities included:• Working with our agencies to develop engaging PR concepts that would resonate with the media and build buzz and awareness for the brands • Organising PR events (collaborating with PR agency to build concept; designing graphics; liaising with logistics teams; being responsible for the run of play on the day of the event)• Conducting customer journey analysis on the brand websites, and making the necessary optimisations to boot on-site performance• Analysing YouGov Brand Index data and updating senior management on the effectiveness of current marketing activity

Watford, United Kingdom

My first role at Beko Plc was as a university placement student in the Trade Marketing team, which focused on collaborating with our retail partners to drive sales at the point of purchase.My key responsibilities included:• Overseeing the development and testing of the new Beko Plc Asset portal that shares key assets with retailers on an on-going basis• Coordinating logistics of product asset development and retailer syndication• Working in collaboration agencies on the design and production of online and offline marketing materials, such as retailer brand stores, brochures and in-store displays.• Presenting updates on projects to the senior leadership team during monthly meetings• Conducting customer journey analysis on retailer websites to ensure all brands and products were as optimised and engaging as possible at the point of purchase

Postgraduate Diploma In Digital Marketing (Pg Dip Digm), Credit

This course has provided me with vital frameworks to approach projects in a way that most effectively gets the best performance out.

First Class Ba, Business And Economics

1st Year: Modules: Management, Solving Business Problems, Financial Decision Making, Business Processes and Systems, Economics.

Bachelor’S Degree, Business And Economics

I was fortunate to win a place as a Sophomore, Montclair State University on the Study Abroad Programme, (January - June 2015). I.

High School, Gcses And A Levels