George Morrison Email & Phone Number

As a driven Business Intelligence Analyst, I specialize in transforming complex data into actionable insights that drive strategic decision-making. My experience spans data analytics, market research, and business intelligence, where I leverage my expertise to help organizations identify trends, optimize processes, and achieve measurable growth.In my current role at Nichols Research, I’ve honed my skills in data collection and analysis, conducting thorough interviews and managing datasets to ensure accuracy and consistency. I am proficient in using data analytics tools such as SQL, Power BI, and Excel to interpret data and create detailed reports that inform business strategies.In my previous positions at TruNorth Management, LLC and PowerLabs, I utilized data analytics to assess market trends and customer behavior, directly informing strategic marketing decisions. My ability to combine qualitative insights with quantitative data has allowed me to develop targeted solutions that improve customer engagement and optimize sales processes.Additionally, my role at Luminous Success LLC strengthened my foundation in market research and business analysis, where I worked closely with leadership teams to identify growth opportunities and streamline operations. I possess strong skills in data visualization, ensuring complex data is easily understood by key stakeholders through interactive dashboards and comprehensive reports.Backed by my education in Business Intelligence and Analytics and Liberal Arts and Sciences, I am continuously expanding my skill set to stay current with evolving data technologies. I am currently furthering my education at TripleTen Online College, enhancing my proficiency in data-driven decision-making and business intelligence strategies.Certified in Google Analytics, Google Ads, and proficient with CRM and marketing automation tools, I bring a unique blend of technical expertise and strategic thinking to any team. I am eager to contribute to an organization’s success by turning raw data into meaningful insights that drive business outcomes.Let’s connect to discuss how I can support your business goals through innovative data-driven solutions and business intelligence strategies.