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George Azcurra is listed as Authentic and transformational leader, brand builder, and storyteller committed to go-to-market excellence. at adidas, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for George Azcurra.
George Azcurra previously worked as Category Director - Outdoor, Running, Soccer at Adidas and CTC Director, Assortment Planning at Adidas. George Azcurra holds Bachelor Of Arts - Ba, Computer Science from Boston University.
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As an innovative and results-driven Product Marketing leader with 15+ years of experience in Merchandising and Category Management, I am focused on transforming the way brands connect with consumers through GTM strategies. With a unique perspective and blend of innovative processes and solutions, I have demonstrated success achieving financial objectives including net sales, gross margin, weeks of supply, and stock turnover targets. I have a strong capacity for leveraging data analytics to build margin analysis for category and financial planning. An entrepreneur at heart, I am passionate about creating and fostering effective organizational relationships, mentoring talent, and developing high-performing teams, consistently exhibiting a vision-driven, consumer-centric, and inclusive approach.Areas of expertise include:• Brand Strategy• Product Marketing• Merchandising• Cross-Functional Leadership• Go-To-Market Strategies• Supply Chain • Sales Management• Assortment Planning• Competitive Analysis• Category Management
Listed skills include Leadership, Presentation Skills, E Commerce, Sports, and 41 others.
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A career timeline built from the work history available for this profile.
Herzogenaurach, Bavaria, DE
Responsible for leading the transformation of the adidas Terrex Outdoor business in Canada, Authenticating adidas Running business and maintaining leadership within adidas Soccer. Extremely proud to be part of these businesses that bring purpose to my life.
Herzogenaurach, Bavaria, DE
Lead the Sporting Goods and Specialty assortment teams to create best-in-class assortment plans based on consumer insights and business analytics. I partner with Channel leads on sales targets and marketing activations. Areas of focus in this role include trade marketing planning, sales forecasting, sell-through analysis, and daily collaboration with.
Herzogenaurach, Bavaria, DE
I headed all product categories for the adidas brand and led a dynamic team, driving the delivery of strong results. In collaboration with the Marketing and Assortment Planning teams, I developed seasonal marketing plans for the Canadian market. I also liaised with US market leads to collectively create seasonal North American category strategies.
Herzogenaurach, Bavaria, DE
I directed all merchandising platforms for soccer and team categories, and all Licensed league properties including NBA, CFL, and MLS. I formulated Canadian market ranges in partnership with marketing and sales teams.
Herzogenaurach, Bavaria, DE
I managed team soccer and sideline categories (apparel and cleated), ranged and built product assortments seasonally for respective categories, and established buy plans, working closely with the Procurement and Finance teams.
Baltimore, Maryland, US
At this company, I managed Eastern Canada Independent distribution apparel and footwear sales, accountable for the growth of the soccer category within Canada and a $4.25M apparel plan. I oversaw an experienced sales force of independent sales agents and created sales plans and programs focused on addressing consumer needs.
Other employees you can reach at adidas-group.com. View company contacts →
Catalina Jaramillo
Colleague at AdidasColombia, Colombia
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Virgínia Fonseca Costa
Colleague at AdidasRio Maria, Pará, Brazil, Brazil
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Chris Thompson
Colleague at AdidasCarlsbad, California, United States, United States
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Candace Ramirez
Colleague at AdidasPortland, Oregon, United States, United States
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Eli C.
Colleague at AdidasPortland, Oregon, United States, United States
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Rachel Baez
Colleague at AdidasPortland, Oregon Metropolitan Area, United States, United States
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Taylor Tiner
Colleague at AdidasCosta Mesa, California, United States, United States
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Nikos Balomenos
Colleague at AdidasGreece, Greece
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Sudheer Yedida
Colleague at AdidasPortland, Oregon, United States, United States
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DZ
Daniel Zubrinsky, Csp
Colleague at AdidasPortland, Oregon, United States, United States
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Quick answers generated from the profile data available on this page.
George Azcurra works for adidas.
George Azcurra is listed as Authentic and transformational leader, brand builder, and storyteller committed to go-to-market excellence. at adidas.
George Azcurra is based in Toronto, Ontario, Canada while working with adidas.
George Azcurra has worked for Adidas and Under Armour.
George Azcurra's colleagues at adidas include Catalina Jaramillo, Virgínia Fonseca Costa, Chris Thompson, Candace Ramirez, and Eli C..
You can use AeroLeads to view verified contact signals for George Azcurra at adidas, including work email, phone, and LinkedIn data when available.
George Azcurra holds Bachelor Of Arts - Ba, Computer Science from Boston University.
George Azcurra is listed with skills including Leadership, Presentation Skills, E Commerce, Sports, Brand Development, Sales, Sporting Goods, and Market Planning.
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