George Friedman Email & Phone Number

Pittsburgh, Pennsylvania, United States

Senior leader responsible for content development and production at Tonic, Highmark Health’s award-winning in-house advertising agency, leading the vision and content creation capability across all brands and mediums including broadcast tv, digital, social, video, photography, print, display, email, sms, web publishing, and business affairs.

Pittsburgh, Pennsylvania, United States

• Established innovative and efficient content production strategies, implementations, and processes to meet enterprise objectives while maximizing effectiveness.
• Champion operation efficiencies and technology: DAM / MAM, AI, studio, agency operations.
• Manage and mentor team leaders of content creators, digital designers and developers, web publishers, and video, photography, and print production specialists.
• Member of senior agency leadership team, guiding strategic brand decisions, and agency direction.

United States

Independent consultant specializing in photo / video / digital content production, production services, and creative operations for brands, agencies, and production and post-production companies.

Kohler, WI

• Led all aspects of content production for in-house creative brand agency and operations of internal production studio with full accountability for 27 unique brands, producing award-winning content.
• Executive producer and head of global content production, serving as go-to production expert, coach, and mentor for in-house production, creative, and marketing teams.
• Strong project management, communication, and operational talents. Skilled in collaborating with diverse teams delivering multiple projects simultaneously, while championing creative excellence.
• Developed innovative production strategies which drove sales exponentially increasing digital audience, user engagement, and in-store and e-commerce shopper conversion rates year-over-year.
• Leveraged relationship and negotiation skills to generate significant cost savings by identifying production efficiencies and maximizing vendor partnerships.
• Earned significant awards and recognition for creative content elevating brand awareness and loyalty which resulted in increased consumer demand and sales.

Kohler, WI

• Provided hands-on creative direction and operational management for global video and animation initiatives including ownership of all in-house and external production and post-production.
• Reduced operating costs over 35% by driving continuous improvement via planning, process change, and technology improvements; streamlined workflows and increased studio efficiency.
• Increased e-commerce sales by over 380% through production of innovative promotional video content for use on third-party websites.
• Selected to Kohler Leadership Forum in recognition of outstanding performance and leadership.
• Designed and deployed asset management system and long-term archive strategy in support of asset protection and risk reduction. Developed talent clearance and payment guidelines.
• Produced projects in India, China, Haiti, Europe, and North and South America. Led Kohler’s involvement with Caltech and the Gates Foundation at the World Toilet Fair in New Delhi, India.

Chicago, IL

• Founded and led operations for internal and external production and delivered concept execution strategy, editorial, and production / post-production services; managed client relationships.
• Spearheaded high-profile projects for major clients, to include Coca-Cola, Jeep, McDonalds, Miller Brewing, Allstate, The Oprah Winfrey Show, P&G, Unilever, Heinz, Hallmark, PetSmart, Leo Burnett, BBDO, Ogilvy, DDB.
• Established and operated a full-service branded content production and post-production company; managed operations, sales, budgets, creative, external vendors, and agency partners.
• Developed and executed leading-edge, dynamic multi-platform content that drove brand awareness and market share; optimized production in support of brand guidelines and technical regulations.

Chicago, IL

• Held responsibility for full ownership of creative editorial and all post-production phases. Monitored project and personnel schedules, studio sessions, timelines, client reviews, and final delivery.
• Recognized as subject matter expert and led commercial post-production projects; developed, maintained, and enforced creative and technical standards; problem solved creative obstacles.
• Led and developed innovative post-production strategies and project prioritization within a constantly evolving workflow. Delivered award winning, offline creative editing of televised commercials.
• Liaised with ad agency clients and brands; provided technical consultancy and ensured smooth end-to-end execution of video production and animation projects.

Chicago, Illinois, United States

Education record

Bachelor Of Arts - Ba

Education record